Gangs of Wasseypur fame trio to endorse BL Agro’s ‘Bail Kolhu’ mustard oil

BL Agro has announced the multi-starrer brand endorsement

207
BL Agro
L-R: Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi

BL Agro Industries Limited, one of the fastest-growing edible oils and food products companies in India, has announced the multi-starrer brand endorsement with Nawazuddin Siddiqui, Pankaj Tripathi, and Manoj Bajpayee as the faces of the company’s 50-year-old brand, ‘Bail Kolhu.’ 

The actors of Gangs of Wasseypur fame will endorse ‘Bail Kolhu Kacchi Ghani Mustard Oil’ and will be soon seen together in the commercial TVC of BL Agro and on social media campaigns of the brand. The trio holds a compelling persona as actors and epitomizes the brand ‘Bail Kolhu,’ which has also created a robust position in the category over the last 50 years.

 Khandelwal speaks about BL Agro endorsement

Speaking about the strategic partnership, Ghanshyam Khandelwal, Chairman & Managing Director, BL Agro, said, “Bail Kolhu is our company’s flagship product, which has been in the market for the last 5 decades. It holds a very strong market and goodwill in the edible oils category, and we wanted somebody who holds a similar position in the minds of people. Pankaj ji, Manoj ji, and Nawazuddin ji are not only actors but are household names who connect with people from across the country. All the three gentlemen are self-made and are the legends in the Bollywood industry. Their determination, grit, hard work, and perseverance to reach to the heights they are at today corresponds to our journey as well. We also started our journey from nowhere; had our own set of challenges, learnings, and ultimately, we saw success. With this amazing trio, we could rewind, relive and connect with our journey”.

Richa Khandelwal, Director, Leads Brand Connect, the advertising agency of BL Agro, said, “Bail Kolhu is the pioneer and flagship product of BL Agro Industries, which is a symbol of purity and strength. A thoughtful brand positioning was important for Bail Kolhu, which has been successfully there in the market since ages. On-boarding the iconic trio was an introspective decision as all three of them reflect strength, vibrance, and power as individuals. Also, they share a great chemistry, coming from small towns and humble family backgrounds, similar to Bail Kolhu, which was started by family members from a modest background who hailed from a small town in Uttar Pradesh. Also, the three actors have a great fan following and are famous names amongst the masses; they could be easily connected with the brand, which also has a cult following across the Nation.”

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here