Bharat Shah, owner of Pelican Rotoflex. Photo PSA
Bharat Shah, owner of Pelican Rotoflex. Photo PSA

Rajkot, which is a 5-hour drive west of Ahmedabad, has become a food processing and packaging center as well as an important cluster for the manufacture of world-class packaging equipment for the flexible packaging industry. From blown film lines up to 7-layers, to co-extrusion equipment and gravure presses, the local industrialists are building elegant new factories and acquiring the latest technologies from global leaders. The aim is not just to supply to the booming Indian flexible packaging industry but to export to wider markets by making high spec equipment with the support of leading and well-accepted global brands.

In Rajkot you hear the expression ‘down to earth’ quite often – to describe the meteoric rise of several successful industrialists who remain hands-on in running their family-owned enterprises. They are risk takers who invest serious money in the best infrastructure, manufacturing equipment, software tools and human resources. In the case of several industrialists, including Pelican’s owner Bharat Shah, this has also meant acquiring and integrating best in class technologies that are appropriate and competitive either through joint-venture or technology licensing with branded marketing rights.

The assembly hall at Pelican’s Rajkot plant can accomodate four presses at a given time. Photo PSA
The assembly hall at Pelican’s Rajkot plant can accomodate four presses at a given time. Photo PSA

Pelican was already acknowledged as the leading gravure press manufacturer in India among three who are known to be excellent global suppliers. Even before its licensed manufacture of the Cerutti R982, its Solomark presses with mechanical line shaft and servo technology were chosen by leading Indian converters that export packaging materials to replace gravure presses from the leading European manufacturers.

When the first Cerutti Pelican R982 9-color press was shown at the PlastIndia exhibition in Gandhinagar in February 2018, I asked one of the other two leading manufacturers as to who led the number one spot. Without hesitation he said, “With the mechanically running demonstration of the first press based on the Cerutti collaboration, it has to be Pelican.”

Component and press design use Modular Work software. Photo PSA
Component and press design use Modular Work software. Photo PSA

The R982 gravure press with both shaftless chucking or shafted cylinder mounting brings Pelican into the 450 meters a minute category as Indian converters gear up for higher volumes and efficiencies. With a maximum width of 1.3 meters offered, the press is capable of web tensions from  60 to 400 N. “This is an especially important spec based on a dancing roller mounted on a pivoting lever with a counterweight, which along with the other precision features of the press enables converters and brand owners who are increasingly looking at using thinner, more extensible and easier to recycle laminates,” says Shah, adding “sustainability is  the driving issue for the Indian flexible packaging industry going forward.”

All Pelican equipment is based on Siemens electronics that are systematically mounted for ease of installation and servicing in standardized cabinets. The electronic line shaft, integrated register control from Baldwin Vision Systems, well-designed cylinder carts which slide on a linear guide rail and most of all, high efficiency drying and ventilation modules built for sustainable reuse of energy and solvent extraction are some of the modern features of the new gravure press that enable it to sustainably achieve high quality at 450 meters a minute. In addition to the upper heat ventilation system, there is a separate fan with a duct for floor sweep that evacuates the solvent contaminated air from the lower areas of each print station to keep the press room odor free.

Although there are screen interfaces on each unit, the Cerruti Press Operator system is the central control interface based on a personal computer installed in the main console. It relies on graphic representations of the presetting cycle; diagnostics with a display of faults and press stop causes with electrical cabinet reference indications. Each fault and press stop is recorded in memory. The system graphically displays the press layout with operating conditions and as a matter of course gives real time feedback on press speeds, partial and total production footage as well the historical trends of air temperatures and speed. The Pelican Cerutti R982 shown in Gandhinagar is still in the factory along with a second press that is built undergoing daily tests and demonstrations. Although sold, Shah is committed to having the press perfect before shipping it to the customer.

Pelican presses and equipment tend to be strongly built, over-engineered perhaps, as Shah admitted to us, “There are reasons for this that emanate from my extensive knowledge of how these machines are actually run day in and day out with various laminates on the shop floor.” Although Pelican is a top-notch engineering firm with Shah as the chief designer, the company has become a modern technology firm. “Our next generation design professionals are relying on the software for both component and machine design where component and press enhancements can be virtually tested for a variety of conditions without wasting materials or time,” he adds.

Although parts of the current Pelican factory are brand new, the company has outgrown the facility as it works on several other equipment ideas. It needs to increase its manufacturing capacity from 18 gravure presses a year to 24. Another new plant in Rajkot is ready with its first 100,000 square of what will eventually be a 300,000 square foot facility. The entire assembly of the Pelican’s gravure presses will be shifted there in the next few weeks.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

SOURCENaresh Khanna
Previous articleFlexGreen UV LED inks for commercial and packaging print
Next articleFlint Group India makes ketone and toluene-free inks in India
Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy. Elected vice-president of the International Packaging Press Organization in May 2023. One of the judges for Packaging Sustainability Awards 2024 and 2025.

LEAVE A REPLY

Please enter your comment!
Please enter your name here