signage
Colour Mate Digital partner Sandeep Bhutani

Delhi-based signage and display firm Colour Mate Digital installed the Esko Kongsberg C60 3.2 meter wide digital cutting table in April 2017. They are the first customer in India to purchase the Kongsberg wide multifunctional digital finishing table for signage, display and packaging applications.

Colour Mate took the decision to invest in this Kongsberg table as they needed higher speed and to help them realise their diversification strategy into packaging applications. Colour Mate Digital partner Mr. Sandeep Bhutani states, “Our first Kongsberg table—an XN44 installed more than four years ago—has been a wonderful experience for us. As our market grew in volume and we achieved sophistication in design, we needed a faster and most versatile finishing machine to finish the output generated on our 8 wide format inkjet printers. We did evaluate the possibilities and without hesitation went in for the Esko Kongsberg C60 digital cutting table, which is able to cut vinyl sign boards, ECP, Sunpack foam board sheets, soft textiles, flex, PVC and several other substrates of varying thickness and density.”

Bhutani adds, “The signage and display market in India is growing at a healthy rate of 22 to 25% annually. MNCs are investing heavily in India for brand building activities, and this is quite encouraging for digital printing set-ups like us.” Colour Mate Digital has kept pace with the industry growth into a company with a 10,000 square foot plant and 40 employees. It produces POP displays, signage, banners and hoardings for a broad range of clients including advertising agencies, stand builders and architects.

Colour Mate Digital has plans to further enhance his versatile investment with Esko’s ArtiosCAD structural design software for corrugated, folding carton, POP, POS, and free standing displays. “The addition of the ArtiosCAD software will make us future-ready as well as help us design complicated designs with greater ease and precision,” adds Mr. Bhutani. “It also helps that Esko’s powerful set-up and experienced team in India is always ready to help us with its domain expertise and hand-holding when needed.”

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here