Rex Liu, chief executive officer of
DMA Innotec with Bhupendra
Srivastava, director of Insight Group
at Plastindia. Photo PSA
DMA Innotec is a German based company. It has a manufacturing facility in Germany where the company develops software, does major R&D and manufactures key components and major parts of engraving machines for the packaging printing market. All the parts and components of the machine post manufacturing are sent to Taiwan for assembly.
“We consider Asia as the biggest market in the world for gravure engraving. We wanted to be close to the Asian market and what better place to operate from than Taiwan? The plant is located strategically to ease connectivity,” said Rex Liu, chief executive officer of DMA Innotec. “Our company is quite young with a presence in the market for about 3 years. However, we have a workforce with 20-25 years of experience in the industry.”
DMA launched their first machine in drupa 2016 in Germany. Since then, the company has developed three variants of the machine—the DMA R10-16, the R10-16S with additional features like improved compatibility and quicker integration, and the R10-22 with some additional technical capabilities. The R10-22 was built specifically for the European market. The latest in line is the R10-35 RECON with a 2D V-cam for online measuring. DMA showcased all the variants of their gravure engraver at Plastindia.
“China has a population of 1.4 billion, which is somewhat close to the the population of India, which stands at 1.2 billion. But the China market is well equipped with engravers whereas the market in India is still fresh and a lot of players here are looking for quality machines. That is why we thought of entering the Indian market with the help of a collaboration. We partnered with Insight and they have been helping us in penetrating into the Indian market,” said Liu.
Liu also mentioned that the company manufactures different machines for the European market. He said, “Industry 4.0 is quite predominant in the European market because of high labor costs and stringent labor laws while the Indian market is more open for semi-automatic machines due to the availability of labor in excess. That is the main reason why DMA comes up with different machines for both the markets.”
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