Hunt for new partnerships at Plastindia

Alok Masterbatches
director of Alok Masterbatches at Plastindia 2018

Alok Masterbatches is one of the leading masterbatch manufacturing companies in India. The Delhi-based company has been a well-known name for delivering quality and being a frontrunner in innovation. Alok even won two national awards conferred by the Government of India for its contribution to the plastics industry. Unlike many other masterbatch manufacturers participating in the event, Alok is known for providing a unique technology platform—the Alok Technology Incubation Centre (ATIC).

ATIC was inaugurated on 11 December 2015. It offers a state-of-the-art facility with a wide array of testing equipment required to drive innovation in the masterbatch industry. At this lab, Alok focuses on creating customized solutions that address the ever-evolving needs of its customers and partners.

“Through ATIC, we collaborate with our customers and our suppliers to identify the pain areas in the industry. We then go back to the universities and various other suppliers and in collaboration with them, we try to address these pain areas. Improvements in pain areas may include process improvements, product improvements along with innovations to create products with improved standards. We’ve developed products in collaboration with companies for the plastics industry. For instance, we’re developing products with OCSiAl, the carbon nanotube manufacturer from Russia. Similarly, we’ve multiple ongoing partnerships and we’re sharing these success stories at Plastindia this time. So, we’re not selling products, we’re selling partnerships, be it with a customer, a supplier or with the academia,” said Vikram Bhadauria, director of Alok Masterbatches.

“Plastindia as an exhibition has grown tremendously and the event has helped us a lot. It has become an integral part of the Indian plastics industry. The event has helped players from the industry to diversify and grow,” he added.

Alok also has a manufacturing unit in South America in the Mercosur region, where it operates by the name of Carmenta which manufactures masterbatches in Paraguay. Currently, Alok has exports from India into 23 countries.

Commenting upon the possibilities in future, Bhadauria said, “I’m very bullish right now because when people tell me that the infrastructure in India is quite poor, I say, that’s good because it gives me an opportunity to capitalize and build it. There is a lot of scope for us. We’re a young company in a young nation, so if we play our cards right, I think the future will be very bright for us.”