Label Kingdom buys Kongsberg V20 samplemaker

Monocarton suppliers get more organized

L-R: Srihari Rao, sales director, Esko Graphics India; KV Prasad, managing director, Label Kingdom; Ujwaldeep Rao, operations manager, Label Kingdom; and Fredrick John, sales account manager, Esko Graphics India

Esko’s packaging software and Kongsberg V20 sample maker installed at Label Kingdom in Chennai started off with screen printing and then migrated to offset printing for both commercial and packaging work. The company now focusses on packaging – folding cartons, rigid boxes and corrugated shipping cartons. Label Kingdom is a specialist in the garment segment and supplies packaging materials to most of the global brands in the garment and leather products industry in South India.

Label Kingdom chose Esko’s software and also purchased the Esko Kongsberg V20 sample making table for cutting and creasing packaging prototypes. KV Prasad, CEO of Label Kingdom, says, “We strongly believe that Esko’s solutions will help us produce high quality jobs and also improve our efficiency by identifying errors at a very early stage and avoid them as we design the packaging. This is because the tools which are part of the Esko solution follow standards prescribed by international bodies like ECMA. Moreover, the tools help to complete the design activity at a faster rate than the usually used tools such as Adobe Illustrator or CorelDraw.”

“Another area where Esko Solutions helps us is in sample making. We usually receive files from customers for packaging printing. Once we have the sample made from the actual board that we need to print, then we can understand all the problem areas of the design and correct these before we can take the job for production. This process helps us to avoid errors thereby helping to reduce wastages. As a result our production efficiency also increases,” Prasad says.

Making samples before a carton is printed is critical. Also, when customers come for new customized designs, Label Kingdom can suggest innovative solutions using the Esko software tools and sample making machine. Prasad says, “Esko’s solutions are helping us to make designs that are efficiently producible in large quantities. With this solution we can also make different designs and give the customer options for them to choose from. This helps us to increase customer satisfaction and also retain them in these competitive times.”

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