L-R: Srihari Rao, sales director, Esko
Graphics India; KV Prasad, managing
director, Label Kingdom; Ujwaldeep
Rao, operations manager, Label
Kingdom; and Fredrick John, sales
account manager, Esko Graphics
India
Esko’s packaging software and Kongsberg V20 sample maker installed at Label Kingdom in Chennai started off with screen printing and then migrated to offset printing for both commercial and packaging work. The company now focusses on packaging – folding cartons, rigid boxes and corrugated shipping cartons. Label Kingdom is a specialist in the garment segment and supplies packaging materials to most of the global brands in the garment and leather products industry in South India.
Label Kingdom chose Esko’s software and also purchased the Esko Kongsberg V20 sample making table for cutting and creasing packaging prototypes. KV Prasad, CEO of Label Kingdom, says, “We strongly believe that Esko’s solutions will help us produce high quality jobs and also improve our efficiency by identifying errors at a very early stage and avoid them as we design the packaging. This is because the tools which are part of the Esko solution follow standards prescribed by international bodies like ECMA. Moreover, the tools help to complete the design activity at a faster rate than the usually used tools such as Adobe Illustrator or CorelDraw.”
“Another area where Esko Solutions helps us is in sample making. We usually receive files from customers for packaging printing. Once we have the sample made from the actual board that we need to print, then we can understand all the problem areas of the design and correct these before we can take the job for production. This process helps us to avoid errors thereby helping to reduce wastages. As a result our production efficiency also increases,” Prasad says.
Making samples before a carton is printed is critical. Also, when customers come for new customized designs, Label Kingdom can suggest innovative solutions using the Esko software tools and sample making machine. Prasad says, “Esko’s solutions are helping us to make designs that are efficiently producible in large quantities. With this solution we can also make different designs and give the customer options for them to choose from. This helps us to increase customer satisfaction and also retain them in these competitive times.”
The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.
A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has
demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.
As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.
The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.
Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.
In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what
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