Nichrome’s attempt to diversify beyond form fill seal segment is a big success

Nichrome at IIDE 2019

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Mrunal Joshi, executive director, Nichrome at the company stand.

In the last couple of years, Pune-based packaging machinery manufacturer Nichrome has diversify ed beyond its core expertise of offering form fill seal solutions. According to the company’s executive director, Mrunal Joshi, the journey so far has been highly successful.

“Nichrome has been a pioneer in manufacturing form fill seal machines in India for pouches. A couple of years back we decided to offer additional solutions and provide complete end-to-end solutions to our customers. We now offer secondary packaging solutions as well bottle, jar and tin filling lines. All these new offerings have been very well accepted by the market,” Joshi said during the India International Dairy Expo (IIDE) 2019 that was held in Mumbai recently.

In terms of the customer base too, the company has diversified beyond food to pharma and speciality products such as seeds and other agricultural products. “We are growing in multiple segments with a much diversified customer base and a varied product line,” she added.

The company has been dominant in the manufacturing of form fill seal machinery for pouches but now offers stacking and wrapping solutions, HDPE bag filling system, bottle filling lines for liquid products, bottle filling lines for solid products and tin can filling lines. In secondary packaging segment, Nichrome offers solutions such case packing machines, bailing machines and crating machines.

Commenting on the reasons for Nichrome’s success in these new areas in such a short span of time, Joshi said, “Nichrome is a highly trusted brand and customers today want credible partners. This is the most important reason that customers have trust in what we offer.”

At IIDE 2019, Nichrome displayed the bottle filling line for liquids. The machine can have two heads to as many as 10 heads, as per customer demand and requirement and can be used to pack items such as flavored water, water, energy drinks, butter milk, ghee and shampoo. The machine also has integrated foil seal- ing and capping functions.

Another machine that the company displayed at the expo was the HDPE bag filling system. This machine can fill HDPE, woven and PP bags.

Good year ahead

As shared by Joshi, Nichrome has had a very good financial year 2018-2019 with the success of its core FFS products as well as the new product line. The current 2019-2020 financial year too is expected to be even better as the company consolidates its position in new segments and prepares to offer new products.

The company has developed a vertical doypack machine for standy pouches. According to Joshi, the advantage is that the vertical machine offers much faster speeds that the horizonal machines.

“The machine was launched in September last year and is now the first machine ready to be dispatched. The first installation is expected in a couple of months,” she shared.

Nichrome will also focus on its partnership with Italy’s Tecnovac to offer tray sealing machines.

“Last financial year was good for us and this year will be better than last year,” Joshi concluded.

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