Print Process displays Primera label printers at PackPlus South

South India entrepreneurs keen to add value with short run labels

Vikram Ahuja at PackPlus South 2017 in Bengaluru. Photo PSA

Ahuja also said that the prime target of their company are small-scale businesses and start-ups. He mentioned the South Indian region as a potential market as entrepreneurs in the region like to make value-additions to their products. Set up in the year 2006, a key learning for Print Process Corporation has been that the SME businesses in North India are not as motivated to use digital short-run labels to add value in the marketing of their products. Going ahead, Ahuja sees direct manufacturers of Ayurvedic and food products as potential customers for Primera’s short-run digital label presses.