Print Process displays Primera label printers at PackPlus South

South India entrepreneurs keen to add value with short run labels

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Vikram Ahuja at PackPlus South 2017 in Bengaluru. Photo PSA

Ahuja also said that the prime target of their company are small-scale businesses and start-ups. He mentioned the South Indian region as a potential market as entrepreneurs in the region like to make value-additions to their products. Set up in the year 2006, a key learning for Print Process Corporation has been that the SME businesses in North India are not as motivated to use digital short-run labels to add value in the marketing of their products. Going ahead, Ahuja sees direct manufacturers of Ayurvedic and food products as potential customers for Primera’s short-run digital label presses.