An eco-friendly step towards protective packaging

Safety for shipments during transit

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protective packaging
Photo Ismael Paramo on Unsplash

In recent years, there has been a sudden surge in the eCommerce sector and packaging around the world. In the fast-running lifestyle and high rate of shipping products, there is nothing worse than receiving a parcel that has been tampered with during the shipping process or warehousing. Thus, protective packaging is widely used to avoid product damage and is used as a primary or secondary form of packaging depending on the product contained within. It can be used for any type of product to guarantee safety during transportation, handling, and storage.

Types of protective packaging

Protective packaging is used as a cushioning or insulating material like a buffer to the product and is commonly used by service providers to ensure that the product safely reaches in pristine condition to their consumers. This packaging is widely used right from small-scale business to large-scale business and across all industries from food and beverages, entertainment, clothing to healthcare. 

Some of the commonly used packaging materials are packaging shavings, bubble bags, corrugated boxes, bubble wrap, paper void fill, padded dividers, wrapping paper, layer pads, and packaging foams such as polyurethane foam.

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Protective packaging market dynamics

Protective packaging plays a key role in shipping and logistics and aids in protecting the finished products from extreme environmental conditions as well as from external vibrations, moisture, fire, and shock damage. A high preference for cost-effective, online purchases and door-to-door delivery services has increased the production of packaging materials.

There has been a continuous demand for protective packaging materials in several industries including food and beverages, industrial goods, consumer electronics, healthcare and pharmaceuticals, and automotive among others. Protective packaging can be classified into foam, flexible, and rigid and plastic, plastic foams, paper, and cardboard are some of the widely used materials for it. However, most of these materials cause harm to the environment. Several governments have also imposed stringent regulations due to rising plastic pollution and environmental concerns. Thus, various manufacturers and organizations are shifting their focus to sustainable and affordable packaging. The protective packaging market is expected to reach US$ 44.72 billion (approximately Rs 3,26,943 crore) by 2028 at a steady CAGR of 4.8%, according to the latest research report published by Reports and Data.

Why is green protective packaging trending?

Though thousands of packages circulate across the globe daily, most of these are made out of non-eco-friendly materials that end up as waste on streets, oceans, and landfills, polluting the environment. Another issue with non-eco-friendly packaging is that materials like plastics are made by refining crude oil. This not only causes depletion of non-renewable sources but also causes harm to living organisms during the degradation process. Thus, various manufacturers along with consumers are opting for eco-friendly protective packaging.

Sustainable packaging or greener packaging use as one of its tools, life cycle inventory and life cycle assessment for resourcing, development, and use of packaging to helps reduce its environmental impact, carbon footprint along with shipping costs. Manufacturers are focusing on developing packaging materials that include renewable resources and biodegradable materials such as cornstarch, wood pulp, and plant-based biomaterials, or recyclable materials such as particular plastic structures, metal, and cardboard.

Some materials commonly used in green packaging are recycled cardboard and paper; corrugated bubble wrap; biodegradable air peanuts; starch-based biomaterials; mushroom-based packaging; seaweed-based packaging; bioplastics and recycled plastics; post-consumer recycled plastics; and refurbished or reusable packaging.

Importance of green packaging

Green packaging is beneficial not only to the environment but also to suppliers and consumers. A well-set strategy to recover and reuse some of the discarded packaging materials help in establishing a closed-loop system, making it sustainable and attracting more eco-conscious customers. 

Adoption of green packaging can help the environment and living beings in the following ways:

  • Decrease in the use of natural resources and increasing utilization of renewable resources for recycling and up-cycling products 
  • Increasing awareness about harmful effects of packaging wastage 
  • Reduction in carbon footprints and use of fossil fuels 
  • Less pollution of oceans and landfills

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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