Candy and Confectionery products’ sale is driven by the whim of a buyer. Therefore, the aspect of aesthetical packaging is not focused upon much. The appearance of a mango, pineapple, orange or any other flavored lozenge is known to everyone. All of us have enjoyed it at one point of time or the other in our lives.
The metamorphosis of the confectionery industry over the years has been evident. With such a drastic change, the industry now demands quality packaging that provides the product with optimum protection and enhanced appearance.
Recently, the Films Business of Uflex Limited has engineered Low Opaque Good Gloss White, Anti-Static Twist Wrap Polyester Film FLEXPET F-WTG-AS. This bi-axially oriented polyethylene terephthalate (BOPET) film is less opaque/translucent and is extremely glossy.
Speaking of this newly engineered product, the deputy general manager of Technical Service and New Product Develpoment (Films) at UFLEX said that the convertors catering to candy/confectionery brands had been seeking for a white glossy substrate with low opacity for imparting superior aesthetics to their packaging. The road towards making this product was not an easy one as a white opaque film usually reduces the gloss quotient.
“Owing to our special proprietary resin formulation, we have been able to engineer a white background film which is translucent (less opaque) and offers high gloss too. It is for our special FDA approved food compliant antistatic coating recipe that the film exhibits excellent machinability on printing and twist wrap machines. The film can be surface printed or can be metallized for that matter as per the requirements of the buyer. The unprinted substrate by itself can also be readily used by the brands to twist wrap their candies/ confectioneries,” he added.
The president of Technical and New Product Development (Films), Uflex Limited, Pramod Sirsamkar said that apart from possessing excellent mechanical properties and having superior handling, the film has zero memory (excellent twist retention) and is eco-friendly as well. Further, since it is a monolayer structure, it can be easily recycled thereby contributing to the circular economy. Pointing out another striking feature of this product, he said that the density of the product is lesser as compared to the conventional white twist wrap films, increasing the yield.
The demand for this product in the European and CIS countries is on a rise and it is gaining the attention of populace in other continents as well.
Further, giving his insights on the demand and market potential of the new and the conventional products, he said, “Here one must note that the conventional white twist wrap film in its own right also has a great demand. It will be incorrect to say that the new film is a replacement of the conventional white twist wrap film. Both the films have well defined mutually exclusive markets.”
Ashok Chaturvedi, chairman and managing director of Uflex Limited concluded saying that the film would add a whole new dimension to the candy/confectionery packaging industry.