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WOW Design is a six-year-old firm built by three young partners who have many years of industry experience. The three managing directors of the company – Deepti Kshirsagar, Saswata Das and Sai Prasad Karalkar bring together an understanding of contemporary culture and consumers, brands and strategy. Between them they seem to have the requisite business acumen and leadership qualities to take advantage of the opportunities in packaging.

Xaar is pushing the adoption of inkjet printing beyond ceramics where it has been so successful. Ceramics contributes substantially to industrial sector revenues which represent roughly 65% of Xaar’s £100 million turnover but packaging is gaining ground. The numbers reflect Xaar’s metamorphosis – packaging’s contribution has gone from 10 to 11% in H1 2014 to 15% in H1 2015, and as Edwards confirms, “We’re growing the packaging sector, especially Direct to Shape (DTS) digitally printed labels.”

We have been ethical consultants to the print and packaging industry for over 36 years. And having printed the Munsell Fost charts at Thompson Press in 1979, we continue to talk about color management as part of our best practice and standardization advocacy and consulting practice. At first this entailed the exposure of an original film color control strip for each of the four process inks – for visually evaluating the offset plate resolution and the printed solid densities and 40 as well as 80% tint boxes measured with a hand-held densitometer. Solid overlaps of the four inks could be evaluated for trapping – the ability of an ink to split and be accepted by the previously printed ink.