Airnov to debut new branding and vision at Pharmapack, France

Specialty products for packaged pharmaceuticals


Airnov Healthcare Packaging (previously Clariant Healthcare Packaging) will reveal its new visual identity and branding to industry partners along with its portfolio of specialty products that prevent packaged pharmaceuticals from degradation due to moisture and oxygen at the Pharmapack tradeshow. The event takes place at the Paris Expo, Porte de Versailles, Paris, France, from 5 to 6 February 2020.

Building upon a 65-years-plus legacy of delivering high-quality, plastic injection and packaging solutions, Airnov’s name reaffirms the mission of the company as it launches a new chapter in healthcare packaging. Specializing in active materials, functional design, and innovative plastic processing, the name combines the prefix “Air,” which emphasizes its core business of creating and manufacturing controlled atmosphere packaging, with the suffix “nov” that stands for innovation and novelty.

“Our new name, Airnov, harkens back to Süd-Chemie Airsec’s founding and the company’s history as a trusted partner for our customers. Our commitment to quality, safety, and compliance is why Airnov serves the majority of pharmaceutical companies worldwide. We see a bright future – one that builds on our strengths and expertise,” said Dr Matthias Brommer, president, and managing director, Airnov.

During Pharmapack, Airnov will present its full range of desiccant canisters and packets, oxygen scavengers, and odor adsorbers, along with its Advanced Desiccant Polymer (ADP) and EQius humidity stabilizers. It will also share how it is merging the stable and trusted foundation of the past and taking it forward with a fresh, modern outlook.

“The main driver of our forward-thinking vision is our increased agility to respond faster to the needs of our customers,” said Brommer. “We have three global research and development centers, as well as Arsenal Capital Partners’ healthcare industry expertise. We aim to leverage these resources to deliver sustainable and versatile packaging solutions.”

Formally Clariant Healthcare Packaging, Airnov was acquired by Arsenal Capital Partners, a leading private equity firm investing in specialty industrial and healthcare companies, in October 2019. The newly rebranded company is looking forward to sharing its exciting new vision and the start of conversations around innovation and customization with its customers and partners at Pharmapack (Stand J50) and on social media.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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