Greiner Packaging joins international Alliance to End Plastic Waste

Joins 50 other member companies

Greiner Packaging
Greiner Packaging joins international Alliance to End Plastic Waste

As of 1 December 2020, Greiner Packaging is an official member of the international Alliance to End Plastic Waste. Based in Singapore, the alliance has over 50 member companies, supporters, and allies along the entire plastics value chain who aim to use a joint, proactive approach to tackle the problem of plastic waste – especially in cities around the globe.

In joining the alliance, Greiner Packaging pledges to invest in effective waste management, further the development of the related processes, and integrate them into recycling systems, new technologies, and projects. This approach will, in turn, make it possible to recover resources for a circular economy from plastic waste. The company has already been placing a concerted focus on these efforts for some time and is driving them forward with its circular economy strategy. As a new member company of the Alliance to End Plastic Waste, Greiner Packaging is now committing to support the alliance by contributing resources, expertise, and investment. The aim of these actions is to promote the topics of infrastructure, innovation, and waste disposal and achieve the partners’ shared vision of cities that are free of plastic waste.

Taking steps to end plastic waste

“Sustainability is central to who we are as a business. Greiner Packaging has been driving innovation in sustainable packaging through initiatives to design for recycling, reduce plastic use, and adopt alternative materials. We are confident that our new partnership with the alliance will help us to bring these efforts to greater heights and make a difference to the future of packaging,” says Manfred Stanek, chief executive officer of Greiner Packaging. As a packaging company, Greiner Packaging is aware of its responsibility toward nature and society. The pollution of cities and oceans is considered one of the greatest challenges we face in terms of preserving the Earth for future generations. With its partners, the company sets ambitious goals and does everything it can to achieve them.

“The alliance welcomes Greiner Packaging into its fold as a member. This addition expands our global footprint and is set to bring us closer to our 2025 vision to divert millions of tons of plastic waste in more than 100 at-risk cities across the globe, improve livelihoods for millions, and contribute to a circular economy,” says Jacob Duer, president and chief executive officer of the Alliance to End Plastic Waste.

Greiner Packaging is a European manufacturer of plastic packaging in the food and non-food sectors. The company has enjoyed a reputation for solutions expertise in the fields of
development, design, production, and decoration for 60 years. Greiner Packaging responds to the challenges of the market with two business units: Packaging and Assistec. While the Packaging unit focuses on innovative packaging solutions, the Assistec unit is dedicated to producing custom-made technical parts. Greiner Packaging employs a workforce of around 5,000 at more than 30 locations in 19 countries worldwide, including India. In 2019, the company generated annual sales revenues of EUR 690 million, including joint ventures (approximately Rs 6146 crore), representing more than 40 percent of Greiner’s total revenue.

The Alliance to End Plastic Waste is an international non-profit organization partnering with government, environmental, and economic development NGOs and communities around the world to address the challenge to end plastic waste in the environment. Through programs and partnerships, the alliance focuses on solutions in four strategic areas: infrastructure, innovation, education, and engagement, and clean up. As of November 2020, the alliance has more than 50 member companies and supporters representing global companies and organizations across the plastic value chain.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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