HP commits US$ 200 million to sustainable water-based ink innovation

Creating sustainable digital print solutions

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HP
HP announces significant investment in the next generation

HP has committed US$ 200 million over five or more years to develop water-based ink technologies for printing digitally on corrugated packaging and textiles. The company’s commitment complements its ongoing investments in other printing technologies and markets aimed at creating sustainable digital print solutions. Traditional textile coloration makes use of technologies that can be problematic from the water emission perspective. World Resources Institute estimates that about 20% of industrial water pollution comes from garment manufacturing. “Investing in the water-based solutions that meet market needs and the increasing sustainability requirements of graphics customers is expected to propel the business growth for HP,” said Santi Morera, general manager and global head of Graphics Solutions, HP. “We will be dedicating resources toward continued innovation and industry disruption to accelerate safer, simpler, and more sustainable water-based printing technologies that meet the quality, performance, and economics needed by these markets.” Future of the market HP’s water-based inks for corrugated packaging include applications such as food packaging. The company is investing in the production of inks, printheads and press technology, with…

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