Nestlé’s hunt for better packaging solutions, improved waste management infra

Highlighted how it is improving its packaging to facilitate recycling

Nestlé continues its pursuit of better packaging solutions and improved waste management infrastructure

Nestlé’s vision is that none of its packaging ends up in landfills or as litter. On Global Recycling Day, the company highlighted how it is improving its packaging to facilitate recycling and how it is supporting better waste management.

“We are making progress in reducing our overall packaging, making it more recyclable, and using renewable or recycled materials in our packaging,” said Antonia Wanner, Nestlé’s head of ESG strategy and deployment. The design of, and material used in, our packaging are factors we can directly impact. But we also go beyond that and help build up waste management infrastructure, support harmonized regulation, and engage on the human rights of waste workers.”

At the end of 2023, 83.5% of Nestlé’s plastic packaging globally was designed for recycling. For example, in the UK and Ireland, Nestlé has transitioned its quality street sweets and smarties to recyclable paper packaging.

For recyclable packaging materials to actually be recycled, a scale-up of waste management infrastructure is needed. That’s why Nestlé works with local and national governments, industry alliances, civil society and consumers to develop and improve recycling infrastructure in the countries where it operates. It supports a UN treaty on plastic pollution and well-designed, effective mandatory Extended Producer Responsibility and Deposit Return Systems regulation.

Nestlé has partnered on 220 initiatives to develop well-functioning waste collection, sorting and recycling schemes in Europe, Africa, Asia, North America and Latin America. In the UK, for example, Nestlé announced a GBP 7 million investment into a new recycling facility that processes flexible plastics. It is set to open in Durham later this year.

In Belgium, since January 1, 2023, all beverage capsules and pods, whether aluminum or plastic, can be collected in the new blue bag for recycling. This new recycling solution is the result of a partnership between Nespresso, Nestlé, JDE Peet’s and FostPlus.

In Brazil, Nestlé has partnered with the Recicleiros Cidades project. This initiative provides job training, promotes consumer recycling education and implements waste collection infrastructure in 11 Brazilian states. Waste collection partnership projects supported by Nestlé in Brazil today empower more than 8 000 recycling professionals.

Nestlé also uses recycled and renewable materials in its packaging, and at the end of 2023, 41.5% of its total packaging was made from recycled or renewable content. The company is using 50% recycled polyethylene (rPE) in the shrink film used across its European factories and is aiming to continuously increase the amount of food-grade recycled polypropylene (rPP) and rPE in many of its brands’ packaging, including Nesquik, KitKat and Purina.

Nestlé will continue to pursue its work to keep packaging materials in the circular economy, and out of the environment.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here