Amul aims to achieve a turnover of Rs 50,000 crore by 2021

Major expansion in capacity


The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the popular Amul brand of milk and dairy products, has announced in its 45th Annual General Meeting that it aims to achieve a turnover of Rs 50,000 crore by 2020-21. In the long-term, Amul aims to establish itself as the largest dairy organization in the world.

GCMMF has registered a turnover of Rs. 33,150 Crores for the financial year 2018- 19. The sales turnover achieved by the company is 13% higher than in the previous financial year. Whereas, the total turnover of GCMMF products sold under the Amul brand is over US$ 6.5 billion (approx Rs 45,000 crores).

Ramsinhbhai P Parmar, chairman of GCMMF said that in the past nine years, milk procurement has witnessed an increase of 153% owing to high price paid to the farmer-members. Milk procurement price has increased by 105% in this period.

He further added that the time is ripe for the second white revolution given that the demand for milk in India is seen going up to 65 crore litres per day in 2050-51 from the current level of 48 crore litres per day. This means that India’s milk production needs to grow at around 3.2% CAGR for the next 40 years. This can be possible only when dairy farmers are given stable and remunerative prices through proper market linkage.

R S Sodhi, managing director of GCMMF added that GCMMF has already upped total milk processing capacity to 360 lakh litres per day which is expected to go up to 400 lakh litres per day in the next two years. In Gandhinagar, Gujarat, AmulFed Dairy’s capacity expansion from 35 lakh litres per day to 50 lakh litres per day further underlines its status as the largest dairy factory in India.

In that last couple of years, several brand new dairy plants have already been commissioned in different parts of India. These include two eight lakh litres per day capacity plants – one at Taloja, Navi Mumbai; and the other at Navapura near Ahmedabad. It has also commissioned two other two lakh litres per day capacity plants in Junagadh and Porbandar.

Apart from this, the company is also expanding its milk powder manufacturing capacity at Himmatnagar. “Our new chocolate factory has boosted our production capacity to 1300 MTs per month, enabling us to launch several new and unique flavoured chocolates which have been attracting huge interest from chocolate lovers and being received favourably by consumers,” he said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here