Pakka’s paper flexible packaging for Brawny Bear chocolates

Pakka enters flexible packaging segment with collaboration

355
pakka
Pakka Limited has launched India's first compostable flexible packaging in partnership with Brawny Bear.

Brawny Bear – a nutrition company based in India with a product portfolio of sugar-free spreads, peanut butter, honey, and other natural sweeteners – has collaborated with packaging provider Pakka Limited to make eco-friendly packaging for its newly launched chocolate bar. Brawny Bear’s chocolate bar will be packed in flexible paper packaging provided by Pakka.

Through the collaboration, Pakka is marking its foray into the flexible packaging segment and launching what is said to be India’s first-ever flexible compostable packaging for the FMCG sector.

“The packaging is a breakthrough and can cater to chocolate and confectionery products. Chocolates require a high shelf life. Our packaging comes with a certified shelf life of nine months. Chocolates are refrigerated and so our compostable flexible paper packaging is tested to withstand low temperatures. We are also in the process of engineering new forms of packaging that can address more needs of the FMCG industry,” said Jagdeep Hira, business head, Pakka Limited.

pakka
Chunky Hazelnut Milk Chocolate Bar Mockup

Flexible packaging with a multi-layered structure is non-recyclable while mono-material packaging made of BOPP/BOPE/PET is recyclable but loses value with every cycle. Whereas the paper/biobased packaging used for the packaging of Brawny Bear’s chocolate bar is easily compostable. The packaging, along with being compostable, is heat-sealable, has an adequate barrier to avoid moisture, is lightweight, and allows for excellent printing for branding purposes.

Hira believes the collaboration will have a significant impact on the FMCG industry as the industry is adopting sustainable alternatives in the current trend. “Now that we have the first brand collaboration, the word will reach out to the FMCG industry and more companies will become aware of the performance of the packaging,” Hira said. He expects more companies to develop similar materials and make the industry more sustainable.

“The collaboration with Brawny Bear is a beginning as we plan to provide more products. Our plan is to invest 5% of our total revenue in R&D, which will amount to a substantial increase in our bandwidth to innovate. We plan several other alternative packaging products,” said Hira.

Pakka’s compostable flexible packaging encompasses a range of key features that exemplify its vision to contribute towards a cleaner plant. The packaging comes with food grade compliance, heat-sealable to boast a certified compostable status, high barrier to avoid exposure, premium quality, lightweight and affordable. 

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here