Over the last twenty years, brand protection has gained increasing importance as the counterfeiting and authentication of products, packaging, labels, and documentation has continued to grow worldwide. This has posed significant challenges for brand owners.
Label Academy‘s Illustrated A-Z Encyclopedia of Brand Protection and Security Printing Technology provides a clear understanding of the complex issues facing the branded product market today.
It continues to be a must-have resource for label converters, brand owners, marketing teams, designers, and product manufacturers in the wider label and package printing industry.
The book includes chapters on anti-counterfeiting and authentication in security-conscious sectors; brand and product counterfeiting; security materials, technologies, products, and solutions; and security design, including RFID and nano-technology.
Click here to purchase the book.