Elephant wins the A’ Design Award (Italy) for Himalaya Wellness

Himalaya Sheet Masks wins in Packaging Design Silver Award

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Elephant award Himalaya sheet masks
Elephant wins the A' Design Silver Packaging Award for its Himalaya Sheet Masks packaging Image Desmania

Pune, India, 3 June 2021 – Elephant, a leading design agency, has won the coveted A’ Design Award, Silver in the Packaging Design category for their packaging for Himalaya Sheet Masks. The new product has been launched in markets across the globe including the Middle East, Southeast Asia as well as Europe. 

The A’ Design Award and Competition is an international award hosted out of Italy by The International Design Academy. The award recognizes stellar designers, innovators, and companies from different fields across diverse disciplines in a global setting. The grand jury comprises influential press members, established designers, leading academics, and prominent entrepreneurs worldwide. 

Elephant crafted a visual language and system based on ‘Zen Time’ which focused on creating an entire skincare routine that evokes fulfillment, tranquillity, and a truly calming experience. The design facilitates Himalaya to carry forward its brand legacy of natural wellness in a contemporary manner. The visual language developed by Elephant strikes a balance between youthful vibrancy and the romanticized world of natural ingredients.  

Sheet Mask is a new and ‘emerging’ category across different countries. For Himalaya’s range of Mask, we wanted a design that would appeal across age groups and attract Gen Z’s attention. This design has a perfect balance of Herbs, Fruits & Product Benefits.” conveys Himalaya Asia Pacific Team from Singapore.

Commenting on the win, Ashwini Deshpande, co-founder, and director of Elephant said, “It is wonderful to be recognized on a global platform yet again. Our design collaboration with Himalaya was great teamwork between our Singapore and India teams. I am looking forward to this design being a winner with audiences across the world as well.”

Founded in 1989, the Pune-based Elephant has a 70 plus multi-disciplinary and highly collaborative team of designers and strategists, with over 2500 successfully completed projects across diverse domains and regions. The company has given new life to many household brands including Britannia, Tata Salt, Gillette Guard, Asian Paints, MTR Foods, Kurkure, Paper Boat, Symphony, Epigamia, and Organic India amongst others.

Himalaya is a leading global herbal health and personal care organization with close to 500 products in more than 100 countries.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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