Holonique Boutique brings an extra dimension to brands

API is leading the way in the creative development of holographic and other highly visual optical packaging solutions with the launch of its custom decorative holography service

API, a global manufacturer and distributor of foils, laminates and holographic materials operating from 13 locations across Europe, American and Asia, is leading the way in the creative development of holographic and other highly visual optical packaging solutions with the launch of its custom decorative holography service, Holonique Boutique. The service is designed to provide API’s specialized knowledge in the use of holography and 3D designs, which, as an integral part of the product pack design, can add the extra dimension to brands across the food, drinks, personal care and beauty sectors.

Holonique Boutique is a key element in API’s expansion of holographic foil and film manufacturing capabilities after its completion of a recent £0.5 million investment in its Livingston, Scotland plant. The Livingston plant is now API’s key holographic manufacturing site in Europe, providing packaging customers with world-leading decorative holographic foils and films from three separate coating lines and a seamless embosser.

API uses its wide range of novel visual effects to create exciting and engaging holographic designs to attract more consumer by making products stand out on the shelf while also communicating their brand values. While holography is often used to protect against counterfeiting, it is its eye-catching appeal that is the core of API’s Holonique proposition. The bright colors and dynamic movement of a hologram, together with the traditional print on a pack, add the kind of depth and dimension with which consumers love to interact.

By providing this holographic interplay with print and helping brand owners visualise their brand’s potential, API’s brand enhancement products together with its Holonique Boutique service are ensuring brand packaging meets the latest in design needs and delivers an extra dimension to customers.

The Holonique Boutique team is led by David Peters, creative development manager, whose two decades of experience in luxury products and packaging are helping to spark innovation and aid brand evolution to a larger audience, including designers, printers and brand owners. This breadth of experience is ensuring that the Holonique team can help identify relevant trends and specify the best packaging approaches for its customers. By identifying the underlying need in each customer’s brief, the creative solutions based on the company’s recent work with holography attempt to answer this need to deliver the best results for each customer’s pack.

“As brand and category managers grow more sophisticated with their market segmentation, holographic and diffractive patterns are becoming key to this differentiation, delivering luxury effects, increased customer perception and premium impact as part of the overall packaging design,” says Peters. “By working closely with our customers and from a much earlier stage, our Holonique Boutique team are here to guide through the complete process, with support at every level.”

Uniquely, API’s end-to-end holographic product and service capability in this arena, together with its design knowledge, is helping make holography genuinely relevant for brands. Holographic techniques can be incorporated into packs, and the Holonique Boutique team works with customers and designers to develop this concept – from knowing how the light will catch a shopper’s eyes by combining with the pack structure and print, to taking inspiration from the latest trends to deliver dynamic impact, there are many opportunities to add depth and sophistication to the pack.

“By delivering the completed product solution through working across the packaging supply chain, we have helped a number of new and exciting holographic packaging designs launch in the market,” concludes Peters.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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