How hot foil stamping can help packaging to differentiate

Every brand owner seeks to differentiate their product from the competition to stay ahead in the market. Special effects on packaging increase the shelf impact of a product and can be used for anti-counterfeiting purposes. Bobst ExpertFoil 142 offers bigger profit margins while making it visually appealing. Differentiation is what every brand owner wants for their product, but in increasingly crowded markets, it is becoming harder to achieve. Brand owners know that packaging is the key differentiator on the shelf, and special finishing techniques – such hot foil stamping and thermal embossing – can elevate their product and provide consumers with a visual shortcut to the quality of what’s inside. Hot foil stamping is the process of using heat and pressure to apply metallic foil or holograms to materials such as light papers, carton board, laminated board, plastics and corrugated board. “In a world where we have very mature markets with limited opportunity for major growth, there is no question that products need to differentiate themselves somehow,” said Jacques Reymond, head of Product Marketing Business Unit…

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