Packaging design competition ‘Better with Less’

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design and innovation director

Billions of consumer packages are consumed globally every day, and the amount is growing. The Better with Less – Design Challenge is challenging packaging designers to create environment-friendly, functional packaging solutions for everyday goods. The international competition jury includes renowned packaging design experts.

The challenge starts from 6 November 2017. The international packaging design competition, organized by Metsä Board, aims to find new packaging solutions for some of the world’s most frequently used and fastest growing consumer packaging types.

Billions of consumer packages are consumed globally every day, and as the population continues to grow, so will the number of packages. The high amount of plastic used in packaging is an international concern, partly because globally the plastic waste inputs into the oceans amount to almost nine million tons.

Packages play an important role in protecting and promoting products in the future, but as consumption grows, it’s becoming increasingly important to develop packaging solutions that enable the use of renewable, non-fossil based materials and a wiser use of resources. Metsä Board recognizes that packaging designers play a decisive role in this and that environmental impacts can be reduced, for example, by making packaging lighter, using renewable materials and making recycling easier.

“Packaging design can have a big impact on the environment. We need to come up with new solutions and think of ways we can create better consumer experiences that create less impact on the environment. With this competition, we aim to help advance innovative and sustainable packaging design in the world,” states the competition jury chairman and member of the competition jury Cyril Drouet, design and innovation director, Metsä Board.

The competition will be judged by an international jury, including a number of renowned packaging design experts: Terri Goldstein, branding and packaging design professional; Peter Désilets, strategist and specialist in packaging sustainability aspects; Marianne Rosner Klimchuk, packaging design expert and chair at communication design pathways department of Fashion Institute of Technology; Lars G. Wallentin, packaging designer who’s worked with renowned brands; and John B. Mahaffie, futurist with expertise in future packaging solutions.

The main prize for the Better with Less – Design Challenge is EUR 10,000. The competition is also open to students, and Metsä Board will offer the opportunity of an internship for one student with its packaging services team in Shanghai. The finalists and the winners will be announced during Spring 2018.

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