Reacha Cosmetics had a clear goal with Riya Bindas Mania to achieve graphics that would stand out on a saturated shelf. The product features a man’s face designed to have a photo-realistic feel. Reacha asked Ball to achieve printing the man’s face on an aluminum aerosol can with high-level definition and sharpness. With its extensive graphics experience and a close relationship with the customer, Ball was able to execute at a level that provided shelf differentiation and inspired customer confidence.
The 53-millimeter diameter Riyas Bindas Mania cans were produced at Ball’s Ahmedabad, India, facility.