Ball Wins 2017 Asia CanTech Award for Aluminum Aerosol Can

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Aluminum Aerosol

Ball Corporation  recently won a 2017 Asia CanTech Award from CanTech International for its Riya Bindas Mania aluminum aerosol deodorant can for Reacha Cosmetics.

Reacha Cosmetics had a clear goal with Riya Bindas Mania to achieve graphics that would stand out on a saturated shelf. The product features a man’s face designed to have a photo-realistic feel.  Reacha asked Ball to achieve printing the man’s face on an aluminum aerosol can with high-level definition and sharpness. With its extensive graphics experience and a close relationship with the customer, Ball was able to execute at a level that provided shelf differentiation and inspired customer confidence.

The 53-millimeter diameter Riyas Bindas Mania cans were produced at Ball’s Ahmedabad, India, facility.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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