School House rebrands Tata Harper’s new Supernaturals line

Packaging experience inspired by nature

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Tata Harper Supernaturals 2.0 Packaging Design by School House
Tata Harper Supernaturals 2.0 Packaging Design by School House

School House, the New York-based creative agency known for strategy, creative and perception-defining retail concepts for beauty brands, has partnered with Tata Harper to elevate its Supernaturals collection with a new brand look for the 100% natural skincare line.

School House undertook a strategic exploration that uncovered simple, powerful truths found in nature to inspire the look and feel of the packaging experience. The packaging includes a minimal-impact, air-tight custom glass componentry which maintains product efficacy and complements the airy, elevated quality of the luxury product.

Once unboxed, the yellow coloration, a play on the iconic Tata Harper green silhouette, reveals a tint of iridescent purple as the bottle hits the light, representing the most potent types of plants, whose purple pigments announce the ingredients they contain.

Tata Harper Supernaturals 2.0 Packaging Design by School House
Tata Harper Supernaturals 2.0 Packaging Design by School House

The packaging features fully custom detailing from bottle to outer shell while simultaneously celebrating the brand’s foundational commitment to sustainability with completely recycled and upcycled materials and a sustainable process.

In considering the repackaging, School House began with a focus on the unboxing experience. The new package invites consumers to pull the internal secondary box out of its shell, revealing recycled vellum printed with text detailing Supernaturals’ process and ingredients, exposing the product, snug inside a recycled pulp, to air and light.

Through the subtle expression of the brand and visual identity exploration, School House was able to produce an elegant design, with nuanced componentry, which commands attention and tells the story and strategy of what Supernaturals stands for, translated into an unparalleled process of customer interaction and exploration.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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