The future of RFID labels for an ever-changing world

Pressure-sensitive RFID smart labels

291
RFID
Mark Andy offers presses enabling label production on webs containing tags, opening completely new opportunities for manufacturers and printers

The use of radio frequency identification technology (RFID) isn’t new – sectors from stores and warehouses to casinos, the government, and even farms have been using it for some time – but it is more and more present in our everyday lives. However, the implementation of this smart label across all industries and supply chains has seen drastic increases.

Ten years ago, consumers were just starting to consume more media via their smartphones, but we could have never predicted that it would become the norm rather than the exception. Though more specialized in nature, converters may consider taking a closer look at packaging innovations not only as they emerge, but as they evolve. So what’s the future of this smart label application, and in which direction can we except RFID labels to go? As a manufacturer of technology that enables RFID labels, we have an idea of what our customers can expect.

The basis of RFID technology is essentially the reading and sending of data. This process is capable due to the electronic charging of chips containing the aforementioned data. The labels themselves are known as a carrier (called also a tag) of a chip inside – which is the inlay placed inside of the label during production. We know that RFID is used in many fields of life, but Mark Andy’s Lukasz Chruslinski has more to add, “The companies who decided to implement this technology several years ago went beyond what we consider the typical use of RFID labels. Every year Mark Andy delivers several presses using RFID to the printers from the whole world, and we are constantly learning new, and sometimes proprietary uses for the application.” Chruslinski also notes, “Industry 4.0, Internet of Things (IoT) are no more modern phrases from a futuristic movie, but a reality based on wireless network-based communication and human/machine interaction. Production and industry, logistics and storage, construction, parking systems, contactless payments – RFID technology is present in all these areas.”

Most commonly, RFID is used in the retail industry providing security and theft prevention solutions for end-users. Chruslinski elaborates, “Retail companies, large and small from all the world, have benefited from this technology for many years. It is used it in terms of inventory control, but also safety against stealing and first of all – easier handling of customers. In Poland, some of them (including a very well-known company offering sports range) also use this innovative solution. Moreover, some of them are just testing it, in terms of electronic price lists. What we are now starting to see more of is the use of RFID labels in unattended shops. What’s even more interesting is after the latest months and totally new experiences brought by a global pandemic, RFID is being considered even more intensively to limit human-to-human interaction. Shopping, using a smartphone (informing about missing products in a customer’s fridge) and an RFID-based system reading and summarizing all that we buy, is no more a dream but a reality. We observe more difficult access to a worker, his costs become higher and we must consider totally new needs (as pandemic showed us) which include limitations in touching common parts and areas such as self-service check-outs. Therefore, future-oriented manufacturers who look very closely at today’s reality should consider implementing RFID technology as one of the available options for labels and packaging for their end-users.”

RFID tags, known also as transponders or microchips, are small data carriers of different shapes and dimensions. They enable writing, storing, and reading information. “Tags, containing information expected by the manufacturer and customized according to customer’s needs, will be a crucial part of the future label,” says Chruslinski. Chips or memory microprocessors store information coded in a tag. Special antennas are responsible for emitting and receiving a radio signal. Its coverage can have different shapes, obviously including labels. Mark Andy offers presses enabling label production on webs containing tags, opening completely new opportunities for manufacturers and printers.

RFID is already being used as an innovative solution for asset tracking across many different industries. And with the ‘new normal’ yet to be established, it is likely the use of RFID technology will continue to expand amongst all verticals in the not too distant future. Chruslinski concludes, “Brand owners try to deliver their customers the shortest access to information and the quickest and the simplest service possible. Label producers have to follow the same direction. Therefore, we recommend all converters to take a closer look at RFID technology and the presses that enable implementing it in daily production.”

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here