Tag: design

WOW Design, a strategic brand design consultancy has associated with Dabur for the brand creation and packaging design for its new fruit fizzy drink, Real VOLO. It all started after prime minister, Narendra Modi urged cola companies to add fruit juice to their fizzy drinks. The current rules stipulate that a minimum 10% fruit juice or pulp (5% in the case of lemon) is required to be classified as a carbonated fruit beverage. Dabur wanted to extend the brand equity to the new category to tap the new target segment, the youth by introducing the new range of fruit-based carbonated drinks. That’s where WOW Design came into the picture, that is, right from naming the brand to defining what it would stand for and then developing the visual identity for it.

Maharshi started with a modest beginning in 1980 and today it is a multi-product and multi-locational engineering group with proven capabilities in design, development and manufacturing of packaging machinery and material for different industries. Today Maharshi represents companies whose range of operations span across various industries like pharmaceuticals, distilleries and breweries, cosmetics and toiletries, lube and edible oil, pesticides, and food. Maharshi also manufactures sticker labelling machines and has a good number of installations in India.