Isra Vision partners with Atlas Copco for Machine Vision Solution

Isra enters into the future with its new management team

The new Isra Vision management team (from right: Hans Jürgen Christ, Tomas Lundin (speaker), Dr Johannes Giet) takes over from the retiring CEO and founder Enis Ersü (left)
The new Isra Vision management team (from right: Hans Jürgen Christ, Tomas Lundin (speaker), Dr Johannes Giet) takes over from the retiring CEO and founder Enis Ersü (left)

More than three decades ago, Isra Vision was founded as a spin-off of the Technical University of Darmstadt and subsequently developed into a leading global machine vision technology company. At the end of June 2021, the founder and CEO of Isra Vision, Enis Ersü, retired from his operational professional life.

In the course of his succession planning, Isra has entered into a strategic partnership with the Swedish industry group Atlas Copco and forms the nucleus of the new Machine Vision Solutions division. The course is now being set for further successful business development with a new, powerful management team.

The new three-member management team consists of the two well-known Isra Vision Executive Board members Hans Jürgen Christ and Dr Johannes Giet, and the new speaker of the Isra Vision Executive Board, Tomas Lundin. Tomas Lundin worked for the Atlas Copco Group for over 20 years in various management positions. With his many years of market and management experience, he brings him the best qualifications for future growth tasks at Isra Vision.

In the last four years, he has gained experience in the Asian market as General Manager Industrial Technique in China. He has already been on-site at Isra’s headquarters in Darmstadt since August 2020 and is active as a member of the Management Board. Tomas Lundin will lead the new division as President of Machine Vision Solutions from the headquarters in Darmstadt. 

Hans Jürgen Christ has been with Isra Vision for 25 years. In the first years, he took over the important task of sales management and, as CSO, is one of the managers who have significantly contributed to the growth of Isra Vision. 

Dr Johannes Giet came to Isra in 2001 via the acquisition of Rheinmetall Machine Vision, where he was the transaction manager. Subsequently, he took over the management of the development of Isra Vision worldwide. With an extraordinarily forward-looking innovation course combined with important strategic and operational impulses, he has had a decisive influence on the success of Isra.

Isra Vision on being the leader for 3D Machine Vision

With its subsidiaries, Isra Vision is a global leader in the surface inspection of web materials and one of the market leaders for 3D Machine Vision. In addition, Isra Vision is one of the most important suppliers for industrial image processing (Machine Vision). Machine Vision is a key technology of vision systems that imitates the human eye.

Today’s Isra applications focus primarily on automating the production and quality assurance of goods and products that are delivered to large, promising markets such as energy, healthcare, food, mobility, and transport. With more than 25 locations worldwide, Isra is close to its customers everywhere and ensures optimal service and support.

With Atlas Copco, Isra can fall back on a large, worldwide competence network to continue the previous success story. As a separate “Machine Vision Solutions” division in Atlas Copco’s Industrial Technique business area, Isra will continue to operate from its headquarters in Darmstadt. For this purpose, the company is building a new headquarters in the north of Darmstadt. The move-in is scheduled for the end of 2022.

Atlas Copco is also adding the previously acquired image processing and visual quality control specialist Quiss GmbH and the US company Perceptron, which specializes in automated measurement technology, to the new division. The product portfolios complement each other perfectly, and global customers will have a technologically leading and reliable partner for the customized development of innovative machine vision applications. 

The goal is to continue to grow in the future with the two business units Smart Factory Automation and Surface Inspection. As one of the world market leaders for machine vision, to provide global customers with the latest technologies with optimal ROI in the shortest possible time.


Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here