In early 2009, during the severest recession ever suffered by the printing industry, Color-Logic introduced Process Metallic Color System–the only graphic design software package that simplifies and standardizes metallic print production, creating foil printing using white ink/toner or silver ink/toner. Since then, the Color-Logic system has remained affordable and easy for both conventional and digital printers to implement. A key Color-Logic feature links printers with graphic designers from Graphic Design Service Subscription and brand managers, making them partners in the successful execution of metallic designs.
Color-Logic was developed by Richard Ainge, chief technology officer, and Mark Geeves, director of Sales and Marketing. Currently, the company is supported by digital printing press manufacturers offering white ink/toner or silver ink/toner. The company has consistently worked with press, substrate, and coating technology partners around the world and has evolved with process and equipment technologies.
After ten years, Color-Logic has installations in more than 50 countries, and in the past three years, around 90% of Color-Logic sales occurred outside the US. In 2019, sales to printers with digital presses are expected for the first time to exceed those to conventional printers. Labels and packaging are particularly strong markets and consistently demonstrate a speedy return on investment in Color-Logic. For printers using any process, Color-Logic offers educational videos and easy-to-follow training that enable designers to quickly understand the technology and use it to produce metallic files that are consistently reproducible without seemingly endless trial-and-error.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
