BillerudKorsnäs appoints Christoph Michalski as new president and CEO

Michalski will assume position in November

BillerudKorsnäs is a specialist in paper packaging solutions

Fibre-based packing solutions provider BillerudKorsnäs has appointed Christoph Michalski as its new president and CEO. He succeeds Lennart Holm, who has been acting president and CEO since November 2019.

Christoph Michalski will assume his new position November 1 2020.Michalski is since 2015 the CEO and executive director of Vinda International Holding Ltd, an Asian producer of tissue- and hygiene products publicly listed on the Hongkong stock exchange. Before that, he has held various senior executive positions within the SCA group and he also has experience from the FMCG sector working for Unilever and Fonterra.

“It is with great pleasure we can present Christoph Michalski as the new president and CEO of BillerudKorsnäs”, says Jan Åström, chairman of the board. “Christoph is a strong leader and experienced CEO from the forest products industry, with a track record of leading transformational journeys towards customer and innovation focus in a global context.”

“I am very excited about joining BillerudKorsnäs”, says Michalski. “I see enormous potential in the company. The world is undergoing a transformational shift towards environmentally sustainable packaging and e-commerce, and BillerudKorsnäs has just the right position to capture the values in that shift. I look forward to taking on the challenge of developing BillerudKorsnäs into its full potential.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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