Michelman partners HP for high-performance digital labels

Label UV OPVs to withstand extreme heat, chemicals, water or friction

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Michelman DigiGuard OPVs
Digitally printed labels using DigiGuard Plus UV OPVs from Michelman. Photo Michelman

On 13 May 2021, Michelman announced the expansion of its high-performance label solutions, used with UV overprint varnishes (OPVs), permitting HP Indigo digitally-printed labels to endure harsh environments, including extreme heat, chemicals, water, or friction during packing and transport. These solutions allow press owners to increase their addressable market size and produce more with their HP Indigo digital label presses in applications such as packaging for personal care and cosmetics, household cleaners, automotive oils and fluids, wine and beer bottles, and industrial and electronic equipment. Label printers can better serve high-performance label markets with digital print technology designed to enhance the mechanical, water, chemical, and thermal durability of digitally printed labels on HP Indigo label presses.

Explains Lisa DiGate, Michelman’s Global Business vice president for HP Indigo, “Michelman has partnered with HP Indigo for nearly 20 years to bring innovation that offers press owners digital print versatility to enter new markets. We are excited to introduce new solutions that protect HP Indigo printed labels, address more demanding label applications, and open up new market opportunities throughout the label industry; for our customers and partners.”

Michelman’s new suite of DigiGuard Plus UV OPV strengtheners is economical and easy to use compared to lamination or other complex solutions. The entire portfolio, designed to improve UV OPVs’ performance combined with Michelman’s DigiPrime priming solutions, allows press owners improved ease-of-use by using off-the-shelf varnish with the strengtheners added. They can use their current UV Curable OPVs without investing in additional products or finishing equipment. Furthermore, their performance has been tested via the Sutherland Rub and other ASTM, Finat, Bottle to Bottle, and submersion tests. All have achieved digital print industry resistance standards for label durability.

The DigiGuard® Plus 902 UV OPV Strengthener provides water, thermal and chemical resistance for high-performance labels and is an economical substitute for DigiGuard UV OPV 901. The DigiGuard Plus 920 UV OPV Strengthener provides mechanical and rub resistance for high-performance labels. And, the DigiGuard Plus 921 UV OPV Strengthener provides water and chemical resistance for high-performance labels.

Both DigiGuard Plus 920 and DigiGuard Plus 921 can be used in combination to provide mechanical, water, and chemical resistance. Eli Mahal, head of L&P Products and Solutions at HP Indigo, notes, “This new technology allows press owners to extend their application range by meeting the industry’s durability and resistance standards for high-performance labels.”

HP Indigo print service providers can learn more about these new products at the upcoming Dscoop Edge Fusion hybrid event from 17 to 20 May. Michelman has scheduled an education session on 19 May featuring high-performance durable labels as part of the event’s main agenda and will have additional information as part of their solutions showcase. https://dscoop.swoogo.com/fusion/HOME

Michelman India

Michelman is a global developer and manufacturer of environmentally friendly advanced materials for industry, offering solutions for the coatings, printing and packaging, and fiber and composites markets. Known as an innovator the company has in the past several years invested in Michelman India’s application lab near the Mumbai airport with extensive test instrumentation and a sophisticated pilot coating plant. Trained technicians and experts with domain knowledge have been developing and evaluating new structures and applications using Michelman’s water-based coatings there for the past three years. The application development has included flexible films and laminates, recyclable and compostable films, and paper and corrugated liner structures. Michelman India is headed by Shailesh Nema. The company also has other centers in Asia including one in nearby Singapore.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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