April is the cruelest month

The Burial of the Dead

Ganges in Prayagraj Wikkicomons|April
The river Ganga in Prayagraj, Uttar Pradesh Photo Wikicommons

The Burial of the Dead

April is the cruelest month, breeding
Lilacs out of the dead land, mixing
Memory and desire, stirring
Dull roots with spring
                         –The Waste Land by TS Eliot

Such are the Wazes of the world!
a CIU to investigate from far and NIA –
Lord have Mercedes on us.
Send us machines – to count our
                 –Deepak Manchanda 5 April 2021

Often one thinks of taking inventory
and too often in terms of the financial year
the hopes of a new beginning.
The need to speak, to cry to be heard

So fortunate over the past 13 months quarreling
about the GDP. And how our industry escaped,
hoping some of the good luck rubs off
on us, even as we bury our heads

The second wave rumbling in darkness, luck
is running out. Humility in the face of nature,
the feverish Ganges, Our foolishness secret
by the unmourning water. After the first death,
there is no other.
                  – Naresh Khanna editor@ippgroup.in

(With apologies to TS Eliot, Deepak Manchanda and Dylan Thomas. Editorial republished from the April issue of Packaging South Asia.)

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.


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