April is the cruelest month

The Burial of the Dead

Ganges in Prayagraj Wikkicomons|April
The river Ganga in Prayagraj, Uttar Pradesh Photo Wikicommons

The Burial of the Dead

April is the cruelest month, breeding
Lilacs out of the dead land, mixing
Memory and desire, stirring
Dull roots with spring
                         –The Waste Land by TS Eliot

Such are the Wazes of the world!
a CIU to investigate from far and NIA –
Lord have Mercedes on us.
Send us machines – to count our
                 –Deepak Manchanda 5 April 2021

Often one thinks of taking inventory
and too often in terms of the financial year
the hopes of a new beginning.
The need to speak, to cry to be heard

So fortunate over the past 13 months quarreling
about the GDP. And how our industry escaped,
hoping some of the good luck rubs off
on us, even as we bury our heads

The second wave rumbling in darkness, luck
is running out. Humility in the face of nature,
the feverish Ganges, Our foolishness secret
by the unmourning water. After the first death,
there is no other.
                  – Naresh Khanna editor@ippgroup.in

(With apologies to TS Eliot, Deepak Manchanda and Dylan Thomas. Editorial republished from the April issue of Packaging South Asia.)

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
Previous articleMichelman partners HP for high-performance digital labels
Next articleChanges in carton converting become clearer in the pandemic
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.


Please enter your comment!
Please enter your name here