Rotocontrol appoints new partner for Austria and Switzerland

MCA Pro specializes in industrial solutions for inkjet printing

Rotocontrol appoints new partner for Austria and Switzerland
Martin Strobel, MCA PRO managing director

Rotocontrol has appointed inkjet specialist MCA Pro as its new partner for Austria and Switzerland. MCA Pro will provide sales and service support for the company product range in the areas of label finishing, high-volume hybrid solutions, and the Ecoline range of cost-effective finishing machines.

By combining the company equipment with industrial printing systems from Screen and M-Print, MCA Pro can provide label manufacturers with customized and highly flexible inline solutions.

Martin Strobel comments on the partnership with Rotocontrol

“Rotocontrol convinced me with its solid mechanical engineering, investment security through modularity, and an excellent price/performance ratio,” said MCA Pro managing director Martin Strobel. “We are pleased to be the exclusive sales and service partner of Rotocontrol in Austria/Switzerland.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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