Sanner, a manufacturer of high-quality primary plastic packaging, has developed a new closure for effervescent packaging. Participants of a comparative study confirm that the new FOG 27 closure can be opened in about a third of the time – and with 70% less physical effort compared to conventional closures. This way, not only best-agers receive a safe, high-quality alternative. Food supplement producers gain satisfied customers and accordingly high repurchase rates. About a quarter of adults consume nutritional supplements such as vitamins or minerals, often sold as effervescent tablets.
About half of these consumers are 60 years or older; socalled best-agers. According to the
German Federal Association of Senior Citizens’ Organizations (BAGSO), more than 90% of senior citizens struggle with opening consumer packaging in general; three quarters criticize the handling properties of opening mechanisms in particular.
Subsequently, good and easy handling of the packaging is especially important. “For producers of food supplements this is a decisive factor,” says UrsulaHahn, product manager at Sanner. “In case of bad experiences with the packaging, repurchase rates decline considerably.” To find a remedy, Sanner has developed the new, user-friendly FOG 27 closure – and let consumers judge in a comprehensive study.
The test, conducted by the market research institutes Quo Vadis and Packaging Intelligence, focussed on the way of opening, as well as the time and physical effort required. The quantitative handling test surveyed 120 women (60%) and men (40%) in charge of their respective households, who purchase and consume vitamin, mineral or
painkiller tablets two to three times a month.
In terms of tightness, the FOG 27 is just as reliable as conventional closures – despite the easy opening, full product protection is ensured. “One of the reasons is that the FlipTop of the new closure is tightly attached to the tube and can be intuitively closed,” explains Ursula Hahn. Another advantage is that the closure cannot get lost. This way, a small packaging optimization provides significantly higher convenience and customer satisfaction.
Together with the Brilliance Tubes from Sanner, which are decorated using in-mold labelling (IML) technology, customers receive an all-in-one solution for highest convenience and attention at point-of-sale. The Brilliance Tubes offer high-quality, photorealistic printing with endless design varieties. The font size can be flexibly adapted to improve readability. Especially expressive motifs attract customers’ attention; sales messages can be conveyed
without many words.
