Miraclon expands leadership in Asia Pacific region

Andy Yarrow is regional commercial director, Joerg Kullwitz is commercial lead

Andy will head up Miraclon’s APR sales, service, and business management teams. Photo Miraclon

Miraclon on 19 January 2023 announced the expansion of its leadership in the Asia Pacific Region. Andy Yarrow has been appointed as the company’s new regional commercial director for the Asia Pacific Region (APR), while Joerg Kullwitz will move into the role of commercial lead for a strategic Miraclon initiative to address market requirements.

Based in Singapore, Andy will head up Miraclon’s APR sales, service, and business management teams. He brings to his new role over 23 years of printing industry experience across a wide range of markets and applications, including commercial print, sign, and display, corrugated, ceramics, and textiles.

Originally from the UK, for the last eight years, Andy has worked in the Asia Pacific Region in a variety of sales and leadership roles for other industry-leading suppliers, including Xerox, EFI, Océ and Kornit Digital, where he served as APR President. In his most recent position, he was responsible for kickstarting the APR operations of an innovative Israeli start-up, Twine Solutions.

This is an exciting appointment for both Andy and Miraclon,” said chief commercial officer, Grant Blewett. “Andy is thrilled to be getting back to his roots in printing, especially in the growing, innovation-rich packaging market. Miraclon will benefit from Andy’s wide industry experience, his knowledge of the Asia Pacific region, and his passionate commitment to building strong, lasting customer relationships.”

From gravure to flexo

In a further enhancement of the Miraclon APR-based team and in response to the rapid growth of the region’s flexo market, the previous regional commercial director, Joerg Kullwitz, moves into the new global role of project manager, Optimized Flexographic Print, which will see him partnering and working with customers around the world moving from gravure to flexo print production to rapidly achieve the maximum benefits.

Said Grant Blewett, “Over the last two years, Joerg’s leadership has been crucial to growing our presence in the Asia Pacific region. With more and more customers enjoying gravure-to-conversion benefits and success with our technology innovations, we’re expanding our leadership presence in APR to address increasing market demand. Joerg’s extensive knowledge of, and wide network in, the gravure and flexo industries make him the ideal candidate to support customers in their transitions. In the new role, he can leverage multiple Miraclon resources to provide customers with the robust support they expect from us as they move into flexo production enabled by Flexcel NX Technology.”

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
unnamed 1


Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.


Please enter your comment!
Please enter your name here