US demand for PSA labels to reach US$ 15.1 billion by 2021

Growing demand for pressure-sensitive adhesive labels


According to a study carried out by packaging industry research specialist Freedonia, the demand for pressure-sensitive adhesive (PSA) labels in the USA is forecast to exceed US$ 15 billion by 2021.

PSA labels accounted for 76% of the total label demand in 2016. Of this, 74% is represented by paper-based labels; however, plastic-film based labels are expected to grow
more rapidly due to their durability, aesthetics, ‘no-label’ look and customizable resin options.

The entire US labels market is expected to grow at 3.4% annually to US$ 19.8 billion driven by increased focus onvalue-added labels as tools for improved marketing and
track & trace applications. Within the label segments, heat shrink and IML are forecast to show above-average growth while that in glue-applied and heat-transfer labels will be
below average.

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