The imperatives and challenges of sustainable flexible packaging regulation

The latest update on the CEFLEX website at end-June notably asks for the Member States to grant sufficient time for innovative packaging and the requisite scale-up of new sorting and recycling infrastructure to be five rather than two years. However, please note that the collaboration of European companies, associations, and organizations representing the entire value aims to make all flexible packaging in Europe circular by 2025. This date will affect the export of both consumer products and packaging from India. At the same time, the diluted government regulations on the waste control order still need to define the next steps. This process seems to be delayed because of the pandemic but needs to be urgently looked at and brought forward. Both citizens and some of the global and Indian brands are keen to take the circular economy further. However, it is unfair to some companies if there is little or no progress on regulation, recognizing there has to be a balance between progress and growth. Several Indian and global companies are taking up waste collection…

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