Sustainability drive creates new growth opportunities for Cast PP films in Europe

Cast PP films invaluable in food, medical and healthcare packaging market

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Cast|PP films
Cast PP films production in Europe by application 2020

Cast PP Films – The European Market 2021, is a brand new report from plastics market intelligence providers, AMI. The company has leveraged its expertise and proven methodology in other consumer and industrial films, to complete this new study for 2021. The report provides critical insight and analysis of the production, capacity, and demand of Cast Polypropylene (CPP) film in Europe, together with trends in key consumer and industrial applications.

Demand for Cast PP films continues to grow 

The heat-resistant properties of the film are invaluable to food packaging converters as well as those catering to the medical and healthcare market, sectors which have proven themselves to be Covid-19 resilient industries.

The Covid-19 pandemic also caused consumers to become more concerned with the sterility and safety of their products, choosing sealed products other than unpackaged, or those with loose wrapping. This stalled the “less plastic packaging” trend although this is expected to pick up as sustainability comes back to the fore.

Although Cast PP film is used worldwide, the market in Europe is of particular interest, being at the forefront of the drive to sustainability and the circular economy. Amid tightening regulations on recycling and surging media and public concern around plastic litter, companies across the plastics value chain are investigating how to mitigate this potential threat to the plastic films sector. Cast PP films can be utilized in polyolefin-based monomaterial “recycle-ready” film constructions, making it a go-to film for many packaging applications, and spurring future growth opportunities.

The study explores the variety of different properties that Cast PP films can offer the end-user, and the trends which differ by application. Each of these properties and more is explored by the end-use sector, whether in food packaging, non-food packaging, or other technical applications.

New manufacturing techniques are providing further options for versatility, and many Cast PP film lines confirmed for future production are earmarked for capacity expansion or upgrading to improve speed and efficiency.

There is still a West/East divide in terms of packaging use. Cast PP production is growing in new geographic locations, which will prompt a change in trade flows.

Food packaging accounts for the largest production volume globally, with growth continuing to be spurred by changing consumer lifestyles that require more convenience products, especially those which require heat resistance, such as retort and sterilizable pack formats.

In contrast, the production of Cast PP film for stationery is declining as a result of the move to paperless offices. As a consequence, food packaging’s share of overall Cast PP production is increasing. 

Companies active in the industry, in addition to those considering entering the market for the first time, must understand the trends that determine aspects including future industry size and structure. In this competitive market, knowledge is critical to the development of successful strategies for growth in sales and profitability.

AMI’s new report Cast PP Films – the European Market provides an independent assessment of the industry. Key issues addressed in the study include production and demand drivers in significant countries of production, in addition to a review of the trade from further afield. Cast PP film production is also analyzed by end-use application and pack format type, with a review of competitive film structures and a forecast for 2025.  

This comprehensive study builds on and expands AMI’s successful reports and databases related to the PP film industry and enables industry players to get unrivaled data on the size and structure of the industry in Europe; identify key material trends for consumer and industrial films; assess growth dynamics; understand the evolution of trade flows and impact on supply; and evaluate the future outlook for Cast PP film production and trade.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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