UPM Raflatac has announced the global launch of a renewed portfolio of innovative Home Care film label materials. Targeted at brand specializing in laundry care, surface care, dishwashing liquids or home insecticides, UPM Raflatac’s high quality labeling solutions offer consistent performance and ensure products stand out on the shelf.
Brand loyalty in the Home Care segment is important to many consumers and a label is a brand owner’s best chance at making a first impression that could generate a customer for life. But those labels have to perform well, time after time, even though they are often used in moist or wet environments and experience content spillage. UPM Raflatac’s superior labeling solutions consistently meet brands’ needs – from rigid, to conformable and squeezable, large bottles and even open closure with resealable functionality.
Sustainability is top of mind for leading brand owners, and UPM Raflatac’s Home Care line includes a wide range of eco-designed products that can enable them to meet consumer demand for sustainable packaging materials; reduce waste, water and energy usage; and promote a circular economy. This includes innovative products like UPM Raflatac’s Association of Plastic Recyclers-recognized wash-off labels with RW85C adhesive for PET containers and Vanish PCR, a clear film with a 90% recycled content face – a global first for sustainable packaging.
“UPM Raflatac’s global line of Home Care label materials offer the best in functionality and sustainability performance, which allows brands to differentiate themselves among their competitors,” says Timo Kekki, vice president, Films SBU, UPM Raflatac. “As part of our commitment to labeling a smarter future, our experts around the world will work with brands to determine the right label for the right container, ensuring perfect decoration for your packaging.”
The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.
A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has
demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.
As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.
The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.
Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.
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