UPM Raflatac meets rigorous home care labeling requirements with global portfolio launch

UPM Raflatac's wide range of eco-designed products

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UPM Raflatac

UPM Raflatac has announced the global launch of a renewed portfolio of innovative Home Care film label materials. Targeted at brand specializing in laundry care, surface care, dishwashing liquids or home insecticides, UPM Raflatac’s high quality labeling solutions offer consistent performance and ensure products stand out on the shelf.

Brand loyalty in the Home Care segment is important to many consumers and a label is a brand owner’s best chance at making a first impression that could generate a customer for life. But those labels have to perform well, time after time, even though they are often used in moist or wet environments and experience content spillage. UPM Raflatac’s superior labeling solutions consistently meet brands’ needs – from rigid, to conformable and squeezable, large bottles and even open closure with resealable functionality.

Sustainability is top of mind for leading brand owners, and UPM Raflatac’s Home Care line includes a wide range of eco-designed products that can enable them to meet consumer demand for sustainable packaging materials; reduce waste, water and energy usage; and promote a circular economy. This includes innovative products like UPM Raflatac’s Association of Plastic Recyclers-recognized wash-off labels with RW85C adhesive for PET containers and Vanish PCR, a clear film with a 90% recycled content face – a global first for sustainable packaging.

“UPM Raflatac’s global line of Home Care label materials offer the best in functionality and sustainability performance, which allows brands to differentiate themselves among their competitors,” says Timo Kekki, vice president, Films SBU, UPM Raflatac. “As part of our commitment to labeling a smarter future, our experts around the world will work with brands to determine the right label for the right container, ensuring perfect decoration for your packaging.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

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