UPM Raflatac RW85C PET wash-off solution receives award at 2020 Australasian PIDA

The UPM Raflatac RW85C PET wash-off solution, which is part of the UPM Raflatac SmartCircle sustainable product offering, has received recognition at the 2020 Australasian Packaging Innovation and Design Awards (PIDA). Developed in partnership with Kiwi Labels, a New Zealand pioneer in digitally-printed labels, the sustainable solution for cherry punnet rPET packages was nominated in two categories, ultimately taking home bronze in the 2020 ‘sustainable packaging design special award-retail pack’ category. The award came as a high mark of recognition for leadership in innovative, sustainable packaging. According to the NZ Packaging Council, New Zealanders consume about 735 000 tons of packaging every year and recycle only 58%. The New Zealand market is facing an urgent need to develop more sustainable products and solutions to reduce plastic waste. Through continuously improving its innovative product portfolio, Kiwi Labels found the RW85C PET wash-off label adhesive solution to be a truly sustainable way to maximize the recyclability of PET containers, thereby helping brand owners to achieve their sustainability targets. “We always face the problem that the standard label solution…

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