Wagner Labels’ new Durst Tau 330 RSC E digital label printer

Reducing waste and increasing capacity

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Wagner’s choice of Durst’s RSC technology was driven by speed, quality and environmental considerations
Wagner’s choice of Durst’s RSC technology was driven by speed, quality and environmental considerations

Durst, manufacturer of advanced digital printing and production technologies, has controlled waste and digital capacity issues for family business Wagner Labels with the installation of a Tau 330 RSC E inkjet label production press.

Wagner’s choice of Durst’s RSC technology was driven by speed, quality and environmental considerations. “We decided to ramp up digital color capacity to the highest we could, and the Durst Tau 330 RSC E came up trumps,” said John Galea, managing director of Wagner Labels. “In only six months it has really proved itself, to the point that digital is now between 30 and 35% of our business. The quality of the labels is right up there with flexo and letterpress.

Another important benefit is that waste is greatly reduced, with the threaded meterage on the Durst Tau 330 RSC E even being able to be drawn back and printed. Waste is a big issue for label printers, especially with multiple versions, so anything we can do to reduce it is good for the environment.”

The Durst Tau 330 RSC E is the beating heart of Wagner Labels’ one-stop solutions business, which has diversified into new areas and is also part of the JV Group that brings together label, printing and embroidery companies to provide customers with a complete promotional service. Web inspection devices and processes including flexo, letterpress, screen, thermal paper, hot and cold foiling, die-cutting, laminating and, elsewhere within JV Group, dye-sublimation and embroidery for textiles plus general commercial printing.

We do everything in-house, and, if a customer wants a fully-embellished label with embossing, foiling, spot varnishing, fancy die-cutting, we have the equipment to do it,” said Galea. “You have to keep up with changes – change enables growth and diversity, but you also have to make sure the right job goes on the right machine. Before the investment in Durst’s RSC technology we were falling short on digital capacity. Our customers – trade, print brokers and end-user – are tending to order shorter runs, more frequently, so we carefully researched all the available options. The Durst has proved to be the ideal choice.”

Helmuth Munter, Durst’s Segment manager, Labels and Package Printing said, “The Durst Tau 330 RSC E was originally launched to bring affordable digital production to increasing numbers of small converters and sets the base for the future of industrial digital inkjet printing in the label industry. In line with our ‘We Keep You Printing’ strategy, it’s also proving to be a real attractive prospect for forward-thinking companies like Wagner Labels that need variable, versatile, adjustable and configurable digital printing systems to expand their business reach while enjoying other benefits such as waste reduction and a significant jump in production capacity.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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