2014 ends with high sales

B&R on course for expansion

Peter Gucher, general manager of B&R

B&R hit record sales of 535 million Euro in 2014 for an impressive 13% growth. “We intend to continue on this course for expansion,” said general manager, Peter Gucher, at the company’s international press conference, held in mid-April in Hanover, Germany.

B&R’s growth has been evenly distributed across Europe, America and Asia. Recent months have seen the addition of new subsidiaries in Japan and Singapore, as the company simultaneously continues to fortify its presence in existing European and American markets. New offices will soon be opening in Europe as well as in Central and South America.

“We’re continually founding new subsidiaries and opening new local offices to further strengthen our market position,” explained Gucher. B&R serves European and American machine manufacturers with production sites on all five continents. “In India, the partner
country for this year’s Hannover Messe exhibition, we have established ourselves among the top three suppliers of automation solutions.”

PV Sivaram, managing director of B&R India, pointed out the important role played by India in B&R’s overall strategy. The Indian economy is experiencing rapid growth, with the processing industry growing twice as fast as the GDP. “Over the next few years, the share
of Indian industrial goods on the global market will increase disproportionately, and with it the demand for automation technology among India’s machine manufacturers,” said Sivaram. “We are ready to satisfy this demand.”

“Modularity, flexibility and across-the board integration have been the hallmarks of B&R automation systems for many years,” said Gucher. “As a result, B&R’s customers are already ideally equipped to handle the challenges of Industry 4.0.” As the perfect tools for the job, Gucher highlighted B&R’s universal automation software, Automation Studio, and its process control system, APROL – in addition to the company’s latest innovations, mapp technology and the three-axis ACOPOS P3 servo drive. B&R recently set another milestone with the introduction of reACTION technology for safety applications. With APROL, B&R is broadening its focus to include not only machine and systems manufacturers, but plant
operators as well.

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