Blend Colours – 35% growth

Surpasses exports targets


Blend Colours, a well-known company in the business of manufacturing masterbatches in India, commenced exports in 2010. The company, in a very short timespan, has expanded its export footprint to over 25 countries with a 35%growth in FY 2015. This growth is testimony to the right blend of product quality, price, delivery and sound business practices that the group has always been known for.

Recognized by the government as an export house, Blend Colours exports a wide range of its products globally which are now used for a range of applications across roto moulding, injection moulding, blow moulding, multi layer and mono layer extrusion, PET fibres and preforms and woven sacks. As a product, the color masterbatches contribute the maximum and as a market,the African countries contribute a healthy 40% with Latin America being the latest addition.

With a recently increased production capacity of 24,000 MTPA, the company is now looking to appoint distributors and traders to achieve its planned growth of 50% in exports for FY 2016. Aggressive marketing, robust support systems and adept technical assistance have been instrumental in the company surpassing its exports targets. The company now plans to extend its commitment by initiating stock and sale inmost promising global markets.

“An elaborate R&D and testing facility allows us the possibility to increase customer comfort by offering a better hand-holding for their applications. R&D set-up has been expanded by incorporating world-class equipments such as DSC, TGA. This will further enhance customer delight. As for exports I see vibrant times ahead for us and for other masterbatch manufacturers as well,”explains Shailesh Lahoti, director of Blend Colours, who is responsible for the company’s export business.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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