Blend Colours – 35% growth

Surpasses exports targets


Blend Colours, a well-known company in the business of manufacturing masterbatches in India, commenced exports in 2010. The company, in a very short timespan, has expanded its export footprint to over 25 countries with a 35%growth in FY 2015. This growth is testimony to the right blend of product quality, price, delivery and sound business practices that the group has always been known for.

Recognized by the government as an export house, Blend Colours exports a wide range of its products globally which are now used for a range of applications across roto moulding, injection moulding, blow moulding, multi layer and mono layer extrusion, PET fibres and preforms and woven sacks. As a product, the color masterbatches contribute the maximum and as a market,the African countries contribute a healthy 40% with Latin America being the latest addition.

With a recently increased production capacity of 24,000 MTPA, the company is now looking to appoint distributors and traders to achieve its planned growth of 50% in exports for FY 2016. Aggressive marketing, robust support systems and adept technical assistance have been instrumental in the company surpassing its exports targets. The company now plans to extend its commitment by initiating stock and sale inmost promising global markets.

“An elaborate R&D and testing facility allows us the possibility to increase customer comfort by offering a better hand-holding for their applications. R&D set-up has been expanded by incorporating world-class equipments such as DSC, TGA. This will further enhance customer delight. As for exports I see vibrant times ahead for us and for other masterbatch manufacturers as well,”explains Shailesh Lahoti, director of Blend Colours, who is responsible for the company’s export business.

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