Brands and smart packaging innovations at Amsterdam World Congress this May

April 27, 2026

Meet Brands and learn about the latest Smart Packaging Innovations in Amsterdam this May — Smart Packaging World Congress in Amsterdam organised by AIPIA

At the upcoming Smart Packaging World Congress in Amsterdam (20-21 May), organized by AIPIA and AWA, visitors will have the opportunity to take part in the most comprehensive event for the Smart Packaging sector this year. They can meet both technology providers and end users in a crucible of ideas and red-hot innovation.

Hear about:

How connected technology reduces food waste, packaging waste & risk through real-time intelligence
Meet Cranswick, a leading and innovative supplier of premium, fresh and added-value food products, who will participate in the Brand Challenge taht always stimulates both those who pitch their ideas and the audience. And offers Cranswick some great ideas to move their business forward!
Secure digital identities and the future of smart packaging
DPP not for dummies: A deep dive into the digital product passport
AI-driven image recognition for product authentication, brand protection and smart packaging
Packaging that tells the truth ….and still enhances your shelf-life
Connected packaging: NFC-enabled experiences, DPP readiness and next-generation consumer engagement

Other confirmed participants include: FluidXS, ABInbev, Hoogvliet, MCC, Action Retail, Xordex Ventures, Avery Dennison, AHOLD, Smurfit Westrock, Storeboom Food Group, Lasso Loop Recycling, Jumbo Supermarkets, CCL, Searious Business, GS1, and so on.

More details of the Cranswick Brand Challenge:

The Cranswick packaging team is inviting players to develop ‘The Perfect Pack’! They are looking at the highest level for technologies on freshness, integrity, traceability, authenticity, data strategies, DPP, and scalability.

And they have something to offer you as well: On-site trials within Cranswick, integration with inspection and GS1 systems, joint development/pilots and exposure to UK retailers.

If you have a technology that fits the brief, then follow this LINK for more details of the challenge and how to pitch! Or just visit and listen to this smart packaging event.

Other confirmed participants include: FluidXS, ABInbev, Hoogvliet, MCC, Action Retail, Xordex Ventures, Avery Dennison, Smurfit Westrock, AHOLD, Storeboom Food Group, Lasso Loop Recycling, Jumbo Supermarkets, CCL, Searious Business, GS1, and so on.

Just one month is left to register for the Smart Packaging event. REGISTER HERE. The event takes place in Amsterdam from 20-21 May.

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Naresh Khanna – 12 January 2026

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