Dettol launches handwash in 100% recycled bottle in India

Dettol, the leading germ protection brand, announced its Dettol Handwash’s protection from 100 illness-causing germs in a new 100 % recycled bottle in India. The one of its kind, limited-edition handwash bottle has a beautiful contemporary design in black color highlighted by golden inscriptions. The company said certain proceeds from every bottle’s sale would directly go to the ASSOCHAM foundation for plastic waste recycling, among other environmental causes. With this launch, Dettol aims to reach conscious consumers who want to positively impact the environment while ensuring regular handwashing habits are maintained. With the introduction of the category-leading Dettol handwash in a fully recycled bottle, Dettol aims to take a formative step in addressing the plastic pollution problem, which has further exacerbated amidst Covid-19. As part of this initiative, Dettol said it would continue its efforts to create awareness about the importance of handwashing to prevent the spread of illness through a 360degree media activation, while also driving awareness of this new 100% recycled bottle. Commenting on the launch and the initiative, Pankaj Duhan, chief marketing…

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