Smart, efficient food traceability with Digimarc

Consumer and retailer expectations, insurance mandates, and regulatory requirements necessitate that consumer goods companies and food manufacturers communicate precisely when and where products were produced – and connect those products featuring variable, serialized identities to the industrial Internet of Things (IoT) traceability. US-based digital watermarking technologies provider Digimarc makes use of more of the package, label, or shipping box, making scanning faster and easier. It repeats many times across a package, label, or corrugated box. It enables variable, serialized identities to be included in graphics with limited space for QR codes or DataMatrix alternatives. Digimarc’s solutions help businesses in a wide range of industries meet challenges in critical areas, such as brand protection, sustainability, efficient traceability, and much more. Digimarc’s digital identity can be applied to material and media of all kinds, including packaging, labels, audio, fabric, and more. According to the company, Digimarc Platform enables smart, efficient food traceability in the field. Digimarc solutions claim to help to improve supply chain visibility with more complete and accurate data capture. Enables strategic recalls based on…

Choose your subscription to read more