Watson’s launches children’s water, featuring an Aptar Sport Cap

Packaging innovations to reflect the difference

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Aptar’s line of sport caps was created around safety, hygiene, convenience, differentiation, personality, and fun, making them suitable for children’s drinks and bottled water and sports drinks. Photo - Aptar

As market competition for bottled water becomes increasingly intense, market segmentation is becoming clearer, and new markets like baby water, water for the elderly, and children’s water are hitting store shelves. According to a report by UK food consulting company Zenith International, children ages zero to 14 years account for…

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