Epson India launches SurePress series at LabelExpo 2022

Label presses at Epson started 3 years ago

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Vasudevan LK, general manager of Epson India, at the Labelexpo show.
Vasudevan LK, general manager of Epson India, at the Labelexpo show.

Epson India, originally a provider of multifunction printers, data and home theatre projectors, relaunched its SurePress L6534VW and SurePress L4733AW at the Labelexpo show 2022 in Greater Noida.

Epson India, which is part of the Japan-based Seiko Epson Corporation, is a relatively new entrant into the label printing machinery, and attended the exhibition for the first time. 

Vasudevan LK, general manager at Epson India said, “Despite this being our first label show, I’m pleased to share that we got a really good response.  Although we can’t relate to issues faced by other label manufacturers due to the pandemic, I can assure that Epson is not so behind in the market.”

“We are currently focused on brand recognition to become global players. But digital investment will be our next stop and we are optimistic that Epson will gain just as much support from our customers and investors as we gained for our printers,” Vasudevan said.

The company had started its promotional activities much earlier, including reaching out to customers to assess their requirements and showcasing how digital can support their existing setup, as Packaging South Asia had reported.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

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The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

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