Epson India, originally a provider of multifunction printers, data and home theatre projectors, relaunched its SurePress L6534VW and SurePress L4733AW at the Labelexpo show 2022 in Greater Noida.
Epson India, which is part of the Japan-based Seiko Epson Corporation, is a relatively new entrant into the label printing machinery, and attended the exhibition for the first time.
Vasudevan LK, general manager at Epson India said, “Despite this being our first label show, I’m pleased to share that we got a really good response. Although we can’t relate to issues faced by other label manufacturers due to the pandemic, I can assure that Epson is not so behind in the market.”
“We are currently focused on brand recognition to become global players. But digital investment will be our next stop and we are optimistic that Epson will gain just as much support from our customers and investors as we gained for our printers,” Vasudevan said.
The company had started its promotional activities much earlier, including reaching out to customers to assess their requirements and showcasing how digital can support their existing setup, as Packaging South Asia had reported.