Packnology, a supplier of digital printing machines, is showcasing digital die-cutting technologies at Loupe India 2026 in Greater Noida, Delhi-NCR. The company is demonstrating its PRDC-330-6 digital die-cutting system and iECHO roll-to-carton production solutions—targeting label converters and carton manufacturers who want greater flexibility in short- and medium-run production.
Speaking at the exhibition, Brijesh Puri, founder of Packnology, said the company is focusing on providing solutions for short-run packaging requirements across labels, cartons, carry bags and pouches.
Its portfolio includes iECHO digital cutting systems, Haotian digital printing and embellishment technology, Vision digital finishing solutions and Pouchmatic pouch-making equipment, besides complementary machinery and accessories.
Packnology sources its equipment from China and supplies it to the Indian market. Puri said the company continuously evaluates new technologies based on customer requirements rather than restricting itself to a fixed range of products.
Challenging market conditions
Assessing the label industry’s performance in the current financial year compared with FY25-26, Puri described the market as relatively stagnant. He attributed the slowdown to the economic effects of the Iran war, currency fluctuations, rising import freight charges and higher raw material costs.
According to Puri, the US dollar’s rise and a substantial increase in sea freight costs have made imported machinery more expensive. An increase in raw material costs was also affecting converters’ investment decisions.
As a result, some prospective buyers are postponing equipment purchases until conditions improve. Demand for ancillary and finishing equipment continues, particularly among converters that have already invested in digital label presses, although activity remains below the company’s expectations.
Packnology reported approximately seven to eight installations of its roll-to-roll die-cutting machines during the current financial year. The company sells around three to four iECHO machines per month, Puri said.
New pouch-printing initiative
Packnology is preparing to introduce a digital printing solution in 550 mm and 750 mm widths for pouch applications, capable of printing on substrates as thin as 12 microns. The initiative follows customer enquiries for an alternative to other technologies, where the capital investment can be substantially higher.
Puri said the company has finalized the solution, received enquiries and begun testing, but has not yet made any installations. He expects further progress over the next six months.
The company is also exploring a large-format VDP solution and equipment for lamitube applications, reflecting its intention to diversify into additional packaging segments.
A customer-led approach
Established in 2019, Packnology has grown by updating technologies in response to emerging customer needs. Puri described the exhibition as a platform for networking, market visibility, and reaching converters across India, rather than expecting immediate orders.
“We don’t believe in selling boxes. We get in touch with customers, ask about their pain points, and try to figure out what we can give them,” he said.
For Packnology, this flexible approach remains central to its expansion strategy as converters seek cost-effective equipment and greater versatility in short-run label and packaging production.
