VAReLase Cup by DataLase
VAReLase Cup by DataLase

Combining the benefits of traditional print methods with the flexibility of digital, DataLase Photonic Printing solutions enable fully customized printing at the latest point in the supply chain – where it can deliver the highest brand value and consumer relevance.

“In Photonic Printing, a functional coating containing patented DataLase laser reactive pigment is applied as a patch using traditional print methods, such as flexography or gravure,” explained Eric Ferguson, DataLase Photonic Printing sales director. “Laser systems positioned at the latest stage of the supply chain, point of fill or point of sale, then activate this coating. The pigment changes upon exposure to the laser light, delivering an inkless, high contrast permanent print.”

Photonic Printing offers advantages and efficiencies including increased flexibility using variable data, allowing personalized individual consumer-orientated campaigns and enhanced engagement opportunities, late-stage packaging customization enables the quicker reaction to trends/market changes, tailoring to specific messages, moments or occasions, in a very short timescale, encourages positive consumer sustainability behavior. It effectively communicates important information, such as allergen advice, enhanced shelf appeal, and positively impacts supply chain costs through SKU rationalization – less waste, inventory, and variability improved forecasting accuracy and waste reduction.

The company can deliver personalized messages to encourage consumer behavior towards recycling and to drive change in consumer habits and promote sustainable behavior towards recycling of disposable hot drinks cups.

With its innovative VAReLase Cup Solutions system, which began pilot trials in June 2019, DataLase has identified sustainability and recycling as one of the key benefits of the technology. Hot drink cups can be individually personalized in real-time at the point of sale. The cup appears blank until exposed to a laser, which activates a pigment on the cup material and prints the bespoke design straight onto the surface.

“As a member of the Paper Cup Recovery and Recycling Group (PCRRG), we are keen to use our technology to raise awareness and push an agenda of behavioral change with regards to disposable cup recycling,” said Laura Rickards, marketing manager at DataLase. “We see this as a hugely effective way to help tackle the problem of recyclability by encouraging positive consumer behavior, close the recycling loop and create a circular economy for disposable hot drink cups.”

Datalase will be present at the Seeing is Believing area at the AIPIA World Congress, which takes place from 18 to 19 November 2019.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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