Virtual.drupa 20 to 23 April 2021

Esko & Enfocus innovations at virtual.drupa

Hybrid Software exhibiting at virtual.drupa, 2021

Esko and Enfocus have confirmed that they will jointly exhibit their innovations at this year’s virtual.drupa event. This will enable customers worldwide to gain insight into the companies’ latest portfolios of hardware and software innovations.

Virtual.drupa will provide the perfect forum for us to showcase our next-generation technology developments for the packaging industry. Through several webinars, videos and presentations, we will be sharing our latest software releases and launching our new ‘Cloud Freedom’ strategy,” said Wim Fransen, vice president of global marketing and software product management at Esko.

Fransen said that moving from onsite server-based software applications to cloud-hosted service as a subscription (‘SaaS’) software model sees many benefits for the two company’s packaging, labels, and wide format prepress and converter customers alike. “We will be sharing examples of Esko software solutions that now have both models available and providing insight to the advantages of utilizing the Esko cloud,” he said.

Collaboration with Asahi

“Notably, virtual.drupa will also be the platform where we will unveil the results of our collaboration with Asahi Photoproducts, which was announced last year. The companies have been working together on the development of a new automated flexo platemaking solution, and April 21st sees both companies come together to reveal the breakthrough technology in a live webinar,” he said.

For Esko brand customers, the team will be delivering a webinar talking to 2021 packaging trends and the need for a more efficient future, presented by Stephen Kaufman, vice president of business development and strategy, packaging, and color. Discussing the significant impact of eCommerce today and the accelerating need for effective 3D and connective technologies, Esko will share insight on how brands can deftly adapt to new and emerging consumer trends through investment in the right packaging software technology.

Enfocus BoardingPass

“It’s an exciting time for Enfocus and drupa is always a superb opportunity to connect with our customers, old and new. This year we will be unveiling the benefits of BoardingPass, our new software solution which empowers customer-facing staff to quickly inspect incoming PDF files for showstopping issues in print,” Tomas Van Rossom, general manager of Enfocus, commented.

“In addition, we will be showcasing Switch, the print automation rebel movement, that delivers an open workflow automation platform, removing the constraints on print professionals who don’t want to adapt to all-in-one, vendor-specific, workflow solutions. On top of these launches, we’re demonstrating PitStop Server as an entry-level automation solution. By adding our software version updates for PitStop Pro, PitStop Server, Switch and Connect 2021, it’s clear we’ll have a great Enfocus line up to show at virtual.drupa!”

Virtual.drupa from 20-23 April 2021 will provide visitors with opportunities to watch videos and presentations and join subject matter experts on live and recorded webinars.

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at or Umesh at Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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